One of the biggest pain points I see with both marketing agencies and with companies attempting to create their own content is the ability to create thought leadership quality content on a consistent basis when using a hired writer. This ability becomes extremely important with the recent launch of Google’s new Hummingbird search algorithm. This new iteration is said to make Google a smarter, faster search engine that will eventually show only the highest quality content that best answers each search query. The agencies and companies that have the processes and ability to utilize outside writers to create thought leadership quality content will win the search engine game and eventually industry market share.
So how can these businesses produce high-level content that isn’t just a revamped version of someone else’s work? Well, it all begins with having a process in place to help your ghost writers extract information directly from the subject matter experts themselves. Here at 98toGo, we recognized the value of creating high quality content early on, so we created a process to help us accomplish this task. I’m writing this article to give you an inside look into our process and how we work with writers, in the hopes that you can create your own similar process and perhaps help us improve ours. Please read the article and leave us any comments you might have on how we can improve this process, and if this article helps your business please pay it forward.