By Heidi Cohen, @heidicohen
“According to 2014 Curata research, curated content should account for one-quarter of the content marketing your business produces.”
I found this to be the most memorable sentence of Heidi Cohen’s recent piece on the importance of content curation. It’s so striking, because I’m sure this isn’t something most businesses have accounted for in their content marketing plans. Content curation alleviates the stress of producing large volumes of content, and let’s be completely honest, we can all use help in this area.
But if budget and time constraints are roadblocks to content creation, the next logical question is how much resource investment does content curation call for? The investment is primarily personnel based. Assign a creative and resourceful person to create (65%), curate (25%), and syndicate (10%) content. Don’t let those percentages scare you off. These percentages will appear a lot less intimidating and more achievable after you’ve read Heidi’s 9 curation ideas.
by Yael Grauer
The best copy is simple to follow and understand. Great writers can manipulate complex content and make it a breeze to read. Unfortunately, simple content isn’t quite so simple to write. The good news is that there are ways to simply complex subjects and Yael Grauer has done an amazing job of explaining how it’s done. If you studied newswriting in college, or on your own, you’re probably already practicing these steps, but it never hurts to refresh your mind. Eliminating jargon, asking basic questions, and using relatable analogies are just the tip of the iceberg. A word of advice: don’t just read the headlines; the story has much more to offer.
by Sam Kusinitz (@sdkusin) & Alchemy Worx
Before you settle on your beliefs about email marketing, you should study Alchemy Worx’s infographic on the 7 myths of email marketing. Do you think subscribers are “trigger happy with the spam button” or that “shorter email subject lines give better results?” You probably do and so did I before reading this blog. Remember this: outdated information is harmful. You could be sabotaging the success of your marketing efforts without even knowing it. Find out, read it now.
By Michael Cottam, @Michael512
Do you find Google’s Panda updates to be completely mind-blogging? If you’re looking for a quick lesson on Panda optimization, you need to watch Michael Cottman’s Whiteboard Friday lesson. As you can see from the embedded video below, Michael relays real-world explanations of what Panda measures, how Panda measures, and how you can play nicely with the Panda. If you’re tired of reading and love whiteboards, press play.
by Neil Patel
In the recent years, SEO has become a popular topic of discussion for almost anyone who is publishing content online. Whether they have a one-page personal blog or 100+ page website, it’s in their best interest to at least have a basic understanding of SEO principles. The problem is that there are lots of lies and outdated information floating around about SEO, mainly because it’s constantly evolving. In this blog, Neil Patel addresses 7 lies about SEO, one of which he was personally affected by. Get ready to dust off your old notions of SEO.
See you back here next week for your weekly dose of top content marketing stories!