By Joe Pulizzi
Recent reports have made one thing very clear about the future of Internet marketing - content marketing is not a trend. That means content marketing jobs are here to stay. In fact, these roles are growing in the job market as more companies adopt the practice of content creation and curation. Take a look at job listings for marketing positions and you’ll see new titles that didn’t exist a few years ago. That’s because content marketing involves many moving parts and lots of support from editors, writers, designers, optimizers, developers, and more. Joe listed 10 content marketing roles that are essential for success over the next 10 years. Not every company can afford the ‘all hands on deck’ approach, but those who can are investing in capable employees to create and grow audiences through content.
5 Innovative Email Marketing Tips That Drive Readers to Take Action
By Pratik Dholakiya
We are all well-aware that email marketing is an essential element of any marketing mix in this day and age. In fact, email has been a trusted form of marketing since 1978 when Gary Thuerk emailed the first mass marketing promotion for DEC Computers, according to Pratik. The problem is there are so many conflicting tips about how to succeed with email marketing. If you’re not careful, you could fall victim to bad advice and outdated tactics that could jeopardize your campaign’s effectiveness.
Luckily, Pratik offers 5 innovative email marketing tips that can maximize your brand’s potential and drive readers to take action. Adopting these tips can improve customer engagement, increase your social media following, build relationships with customers, and help you learn their behavior.
7 Marketing Tactics That Increased My Growth by 679%
By Neil Patel
According to Neil, the most important skill every marketer must have is creativity. I agree wholeheartedly, because traditional marketing strategies are simply not enough to keep customers engaged and converting. Especially when you consider how much work it takes to capture leads and nurture them through your sales funnel. Creativity is a timeless quality that can solve most marketing challenges. Sometimes the perfect solution calls for unorthodox methods.
Neil proves this by offering 7 marketing tactics that deviated from the norm and caused a 679% increase for his companies. He reversed his funnel to allow web visitors to test HelloBar without having to sign up for the product first. The result - signups increased by 52.11% increase. Read Neil’s post about his other experiments and try a few of your own. The results could amaze you.
Conversion Copywriting: Words & Phrases That People Click [Infographic]
By Lindsay Kolowich
Despite the influx of marketing technology solutions, words are still the corner stone of all marketing campaigns. And just like any other marketing tool, writing requires a certain level of skill and expertise if you want to attract and convert customers. Lindsay notes the importance of persuasive copy in her post about a “data-backed infographic from Uberflip.” The info graphic illustrates how certain high-converting words have been used by marketers over the years. Feel free to use these words in your own campaigns, because they’ve already been tested for accuracy.
I See Content Everywhere - Whiteboard Friday
By Mark Traphagen
Finally, we reach Whiteboard Friday. Last week, Mark of Stone Temple Consulting tackled an issue we’ve all been confronted with - producing new content consistently. Coming up with fresh ideas is a challenge, but according to Mark, it’s possible to overcome it if you train yourself to see content everywhere you go. Similar to the way photographers see great photographs in everyday settings and Michelangelo could see a marvelous sculpture by just staring at a block of marble, content producers need to develop a third-eye for great content ideas. Mark suggests we do three things: question everything, develop a question antennae, do a mash(up), then clearasil. These points will seem less vague after you watch his 9 minute video to fill in the blanks.
I'll see you back here next Monday!