Your weekly dose of content crack is now served. Check out the top content marketing news from last week. Image Credit: edudemic.com
What Net Neutrality Means for Your Business, and Why You Need to Act Now to Protect It Sonia Simone, @SoniaSimone, Copyblogger Media
Recently this phrase, net neutrality has been on the news a lot and I’ve admittedly avoided listening to any of stories until Simone at Copyblogger wrote this post that connects the inbound marketing dots. Basically, the internet is a neutral zone where all web traffic is treated the same in terms of speed, accessibility, price, etc. Well, there’s talk about changing the rules in a way that negatively impacst small businesses.
Imagine if there was an internet fast lane, an HOV lane (to make use of this traffic theme), that allowed certain internet service providers to pay more to accelerate the speed and accessibility of their content for certain users. The other traffic, the ones without the deep pockets to pay for fast lane privileges, would be restricted, slower, and less accessible. That other traffic is small business and in the fast lane are folks like Netflix and Google. Read this post to find out what you can do to make sure the US Federal Communications Commission keeps the net a neutral space for everyone.
Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes
Diana Urbana, @DianaUrbana, Hubspot
Is your website generating leads the way it should be? If not, you’re probably guilty of one of the 7 sins identified in this post. Is your content placed behind a form on an interesting landing page? These are some basic tenants of successful inbound and content marketing, but failing to do these simple tasks negatively impacts your ability to generate leads online. How else will you be able to build a strong database of leads for your team if you don’t collect contact information before you give away the goods? Read this post and follow the lead generation tips to the letter if you want to generate more leads.
The Best and Worst Times to Post, Pin & Tweet [Infographic]
Corey Eridon, @corey_bos, Hubspot
In the words of former U.S. Secretary of Defense Donald Rumsfield, “there are known knowns, known unknowns, and unknown unknowns.” This saying holds true in content marketing, especially when it’s a question of when is the best time to publish content on social media. Between the short life span of a post and the overwhelming number of conversations going on in the social sphere, it’s difficult to gauge an ideal time to push your message out. Unless of course you’re using Hubspot software, which suggests the best time to post, you’re shooting in the dark every time you hit send. This nicely designed infographic does exactly what the title says in an engaging way. Print it out and put it in your office somewhere.
The Best Cold Email Pitch I’ve Ever Gotten
Ginnny Soskey, @gsosk, Hubspot
Cold calling is one of the most hated acts of all time for both the caller and recipient. And cold emailing is just as bad. As if coming up with the pitch itself wasn’t hard enough, there are several other variables one has to be aware of if you want to come across as genuine and not spammy. In this blog, Ginny explains these nuanced elements, identifies the pitcher - Bryan Harris of Videofruit, and shows us what came of his efforts. As you’re reading this breakdown of Bryan’s pitch, you’ll start to make mental notes of how to successfully pitch your content.