Your weekly dose of content crack is now served. Check out the top content marketing news from last week. Image Source: SEOmoz Blog
50 Tweetable Twitter Tips You Wish You Knew Years Ago
Diana Urban, @DianaUrban
Hate it or love it, Twitter is an effective method to push out content. Whether you’re struggling to optimize your Twitter profile, what you should tweet, how to increase twitter engagement, or just want to avoid making silly mistakes, Diana Urban’s got you covered in this blog post.
My favorite Twitter tip is the [click to tweet] feature, which Diana not only uses throughout the piece, but she even shows us how to apply on our own. There’s a little something for everyone to take-away, so read all 50 tweetable Twitter tips and pick what works best to promote your top content marketing material.
What Keeps Brilliant Visual Content from being Shared
Buddy Scalera, @MarketingBuddy
Infographics are a great way to illustrate complex stories and scenarios using visuals. In this post, Scalera discusses what keeps a beautifully designed infographic from being shared widely. He specifically references an infographic of the missing Malaysian airliner that captures the depth of the situtation. Even though the infographic got a lot of shares (133K Facebook, 13.7K Tweets, 268 Pins), @MarketingBuddy points out a few ways the overall execution could’ve been more fluid. I found these tips to be useful for any type of visual content, not just infographics. Take a look at how this brilliant infographic illustrates the missing Malaysian airliner situation and jot down a few tips for future use.
Is LinkedIn a Worthwhile Content Destination
Angela MacKenzie, @angelamarjory
For years, LinkedIn has been rather ‘hit or miss’ as a reliable content publishing and promotion platform. Like most social media sites, LinkedIn has experienced its share of design and functionality changes over the years. Groups still exist and offer a stage to interact with influencers, prospective employees and clients, and just generally promote your brand.
But what’s the return? Is LinkedIn a truly worthwhile content destination or should we be investing time elsewhere? Angela takes a shot at explaining why LinkedIn holds promise as a content destination. Very soon, everyone will have access to their blogging tool. But I won’t spill the beans here, you’ll have to read her blog post to get the skinny on what’s to come. Just know, if you’ve been disappointed in the past or are currently, there’s reason to hope for the future of LinkedIn’s value to your marketing.
Everything You Need to Know About Nurturing Influencer Relations
Kristen Matthews, @KristenWords
If you’re on the fence about exploring influencer relations, the best way to get over the hump is to start practicing on a small scale. Kristen drops a few bite-sized tips to help you start the relationship on the right foot by illustrating a interaction she had with a blogger. She starts by discussing a blog she wrote about an event she attended, then continues on about her interaction with a blogger who also attended the event. Starting small is less overwhelming, more manageable, and ultimately a more realistic approach. Read her post, apply the tips provided, and most importantly start interacting with influencers in your industry.
How to Create a Thriving B2B Advocacy Community
Jay Baer @jaybaer w/ Special Guest John Mark Troyer, VMware @jtroyer
Advocacy communities are an effective way to engage influencers and stakeholders IF it’s done the right way. VMware’s online community is run by a small team of 6, but they manage to engage about 750 influencers in their community. How’d they do it? Jay Baer interviewed VMware’s director and social media evangelist John Mark Troyer to learn just that. Take some time during your lunch to listen to this podcast or read the transcript and you’re sure to come up with a few ideas of how you can encourage your advocates to remain active over time.
The Greatest Misconception in Content Marketing - Whiteboard Friday
There are a lot of myths out there about the content marketing process and return on investment for marketers and brands alike. Randfish of SEOmoz Blog dedicated an entire Whiteboard Friday to what he calls the greatest misconception in content marketing. It’s a belief that, according to Randfish, hurts many SEO, social media, marketing teams, and executives. So, what is it, you ask? It’s thinking that content marketing directly results on purchases. Writing a blog post, producing a video, or designing an infographic, then sharing that content doesn’t mean the people who see it will instantly become loyal customers. Read this post to understand Randfish's take on how successful content marketing works.