Thought Leadership has been a hot topic amongst the 98toGo team over the past few months. It’s basically a fancy term for talk that centers around generally new and creative ideas that influence a particular industry. We strive to be thought leaders in various areas of inbound marketing. We’re also in the business of helping our clients climb to positions of thought leadership within their circles of expertise. This eventually got us thinking,
“Who out there is creating content on the topic of “thought leadership? Who are the thought leaders in thought leadership?”
We’ve compiled a list of what we feel are top creators of amazing content around the topic of thought leadership. These are the thought leadership thought leaders (try saying that three times really fast).
Daniel W. Rasmus
A strategist and consultant, Rasmus produces content that is focused on trends in different industries like society, technology and economics. In The Golden Rules for Creating Thoughtful Thought Leadership, Rasmus turns the discussion of thought leadership towards businesses and organizations.
“Thought leaders should be thoughtful leaders. Being a thought leader, is quite frankly, a term that one has bestowed on them. They may aspire to be a thought leader, but the consumers of their speeches, rhetoric and writing ultimately determine if they are one or not. Organizations, be they public sector or private, retail or Rotarian, need to be thoughtful leaders. Because of their position, those creating perspectives and content have a leadership role, what they choose to do with their platform defines how they are viewed by consumers.”
An industry leader as well as a thought leader on thought leadership, Bullas creates content on how to build your presence and authority in your realm. He also provides resources for you to connect those skills with social media and digital marketing tools.
Does Thought Leadership Need Social Media? is a frequently shared article from Bullas’s website that asks the important questions and challenges you to rethink the way you approach your thought leadership status.
“Thought leadership is content on steroids. It stands out from the crowd because it is different; it offers something new and the good campaigns deliver information or insights that address a client’s challenges or issues. In some cases really brilliant thought leadership shifts paradigms of an entire industry.”
Winick is, simply put: a thought leader for thought leaders. He has worked with a number of big name organizations to strategize and execute plans of leveraging thought leadership as a tool to drive sales and results. He has videos on his website like Thought Leadership Marketing: Repurposing Your Content With Purpose that break down the power of using your knowledge and expertise to be a leader in your industry.
Fast Company consistently shells out content on leadership and staying ahead of the curve. You can find a little bit of everything from how to write thought leadership pieces to inspirational quotes and personal anecdotes.
“Telling compelling stories about your personal experiences or citing case studies from your own company in some instances can help illustrate points about your industry or area of expertise and give you material that no one else has.”
This may seem like an obvious choice, since Forbes is a wealth of knowledge in various arenas, particularly business. But Forbes has a less stuffy side to it that includes articles on self improvement and living a balanced life. It breaks down certain topics like thought leadership in clear, actionable items.
“Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”
Where do you go for your thought leadership fix? We’d love to hear from you, and grow our list of master Jedi thought leaders.