Last week, there was yet another round of informative, content marketing article published by variety of bloggers. Stay up to speed with the latest trends, myths, and strategies by reading this quick overview hand-picked of content marketing stories. It's time for your weekly dose of content crack!
Image Credit: marketlight.com
This article gives great tips on how to conduct online media relations to boost the effectiveness of your content marketing campaign. Getting others to read, write about, and distribute your work is a key success metric for content campaigns, but finding potential content publishers is easier said than done.
The truth is, media relations is an art form that takes time and dedication to truly master. This article outlines a three-step outreach process that simplifies finding and pitching to writers/bloggers and websites that are a good fit for niche content. Three online tracking and monitoring tools, MonitorBacklinks, YesWare, Muck Rack, make it easy to research journalists and analyze results instantly.
Internal communications is just as important as external, if not more so. Having an amazing marketing department is always a good thing, but what about the other 90% of your company? Are they aware of your content? Are they on message? Are or have you spent so much time pushing messages out to your target audience that you forgot to inform your own people?
If the last rhetorical question rings a bell, you need to read this article. Instead of placing 100% of your time and budget on owned, paid, and earned media, set your sights on the most underutilized and underappreciated media of them all – employed media. Encouraging the people your company employs to share your content online and in-person boosts your reach to new heights. By: Author @DougKessler, CMI writer and owner of Velocity
Let’s be honest, when it comes to dominating in the marketplace, we’re all out for blood. Which is why the title of this article is so enticing. The word ‘stealing’ in this sense does not relate to an actual crime, just a series of well thought out hacks to discovering the competitions BEST content, turning it up a notch, and turning their own shares against them.
How you ask? Open source tools, such as Opensite Explorer, Social-Searcher, QuickSprout, Twitter Search and more. Each tool takes you one step closer to decoding your competitor’s data and stealing their moves (the legal way). All the credit for this piece goes to writer Dave Schneider @MattWoodwardUK.
Business Grow blogger Mark W. Schafer defines content shock as “the emerging marketing epoch defined when exponentially increasing volumes of content intersect our limited human capacity to consume it.” Simply put, content shock is defined by some marketers as information overload. Whether it’s pumping out too much content through one channel or just plain-old overdoing it overall, this article provides perspectives from 24 content marketing experts from well-known companies. Understanding the differing perspectives out there is helpful, because there are many different takes on the concept. The one thing everyone seems to agree on is there’s a delicate balance to maintain if you want your content to actually be consumed by the targeted audience. Breaking through the noise is not a new challenge for marketers, and the term content shock is just another way of understanding it from a content marketing perspective. Writer Heidi Cohen (@heidicohen) captured the essence of each marketers opinion and provided a few workarounds. Check out the comments section if you want to hear what our other colleagues think on this topic!
If you’ve ever tried to come up with a content marketing campaign, you know first hand that great digital content ideas take a great deal of work. This in-depth article breaks down the content idea creation process into manageable chunks. Not only will you learn about creative environments, but you’ll get nitty-gritty details of Zazzle’s Ideation Process that took 15 years to develop.
This 8-pillared process includes data/personas, long-tail opportunities, semantic phrases, trending content, evergreen content, content types, purchase funnel, and tools to get the job done timely and efficiently. Many thanks to author Simon Penson (@simonpenson), founder of Zazzle Media, for sharing his company’s secret sauce with us!
Using the keyword strategy of years past is no longer acceptable in a world where Google Search algorithms change as often as the weather. But if the old strategy isn’t acceptable anymore, what’s the new strategy? The answer is a bustling owned, paid, and earned content strategy that covers your bases on all fronts. In this blog, you’ll find out about the importance of semantic search to Google’s rankings, and why using the different types of content strategies yields better results than the regular old keyword campaign. Author Christopher Baldock of Brandpoint, follow him on Twitter @cjbaldock.