So you’ve been engaging in email marketing for a while. You’re even using lead scoring to track the process of your sales funnel, but you notice that you’re having problems with moving leads from warm to hot. You may be experiencing customer objections or pushbacks during the sales process, but not addressing them in the content you’re creating and sharing with your audience.
This lack of attention to the objections of your customers could be halting the transition from marketing qualified lead to sales qualified lead.
In this article, we’re going to cover how to identify your customer objections, and how to use them to move leads further down your sales funnel.