If you subscribe to our blog or follow our company, which by the way 99.9% of people agree is AWESOME, then you know we believe content creation should be the cornerstone of any healthy online or inbound marketing plan. Many of you reading this blog will agree with this philosophy, but you also understand that a good content strategy comes with its own set of obstacles that need to be overcome in order to create an effective campaign. One such obstacle is generating new content ideas on a consistent basis.
If you have any inbound marketing experience you understand that the first step in creating a successful content strategy is keyword research. In this blog I want to show you how we use a keyword research tool called Spyfu to first help us find the right keywords to target for client content, and then how we use it to help us generate content ideas for our client’s blog posts. Are you ready?