If you’ve been engaged in a blogging strategy for any extended period of time, then you’ve probably experienced the pain points of:
- Writing blogs monopolizing your most valuable work time (time that you could spend in other growth activities)
- Having employees or team members lack the bandwidth to sustain blogging efforts for any significant period of time (start and stop much?)
- Seeing large publication gaps on your blogs (your readers don’t want to go months without seeing a new article from you)
If this resonates then it might be time to consider outsourcing your blog writing. And don’t worry, you are not the first business to evaluate this option. Consistent, quality website content development is an ongoing challenge for all online businesses.
It’s also an essential component of an online business, so blogging isn’t something you can afford to ignore. That’s because blogging is the number one way to generate website traffic. You already know that 92% of companies that blog more than once a day end up generating more leads (HubSpot agrees with you).
Social media marketing and pay per click advertising are simply methods of amplifying your content in order to drive traffic back to your site. So, whether you are reaching out to people by email, Twitter, or LinkedIn, the ultimate goal is for them to visit your website and read your blog content.
The challenge for an online business is the constant need for content updates. Posting five or more blogs a week is not a small undertaking. It takes a lot of time and work to publish fresh content on a consistent basis. It’s likely a job that requires more attention than you and your team have to give, but that’s no reason to let it fall by the wayside.
That’s why outsourcing blog writing makes sense to a lot of businesses: it solves their content needs, while freeing up their time to focus on running the business. In case the prospect of more time isn’t enticing enough, here are 4 more great reasons to consider outsourcing blog writing:
1. Constant Stream of Content
If website content grew on trees, there wouldn’t be a need to outsource blog writing. Sadly, it does not, and online businesses have a dire need for a steady flow of content. Luckily, rates for web content rates are extremely affordable these days.
Good business bloggers usually charge less than 5 cents per word. If you’re paying 3.5 cents per word for a blog – a fairly average price – it costs less than $20 for a standard 500-word post. At these rates, outsourcing blog writing is an affordable option for nearly any online business.
2. Mix It Up and Have A Plan B
Depending on one writer for all your website content needs is risky business. People can get sick, life emergencies happen, and writers can be offered other opportunities. So it’s not a good idea to put yourself in the position of relying on a single writer.
One of the biggest benefits to outsourcing blog writing is that you have a plethora of writers from which to choose. This makes it far easier to vary up content on your blog, and ensures that even if your primary writer is unavailable you can still get content out. You can outsource work on a piece by piece basis based on the skills of the writers you decide to hire.
3. Expert Writers
Unless you have a budding Steinbeck in-house, a freelancer who specializes in content writing will produce better content than someone on your staff. Freelance bloggers combine a wide range of skills, including research, composition, and good ol’ advertising know-how, to produce blogs that appeal to a wide range of readers.
4. More Bandwidth for Larger Strategies
Every time you sit down to write a blog, you’re taking your eyes off the big picture and business suffers. While writing web content is a critical aspect of an online business, it’s not your primary role or responsibility.
Business owners and marketing directors shouldn’t feel consumed with writing blog content. That takes the focus off running the business and leading the overall marketing strategy, which is a combination for failure. By outsourcing blog writing, you’ll be able to focus on the overall strategy for your SEO and online marketing efforts rather than spending time creating content.
To make a long story short, more blogging equals more leads. More leads equal more revenue. If you’re feeling the constant pressure to juggle blog writing along with your other work duties, it’s time for a change. Outsourcing blog writing isn’t a controversial or taboo idea anymore. More times than not, businesses are outsourcing some of their content creation to freelancers.
If you feel uneasy about turning over all the blogging to hired writers, then spend your time working on developing really engaging blog titles, while using the outsourced content to keep your blog fresh and subscribers engaged. There’s more than enough writing to go around, but outsourcing blog writing gives you enough breathing room to actually enjoy the process instead of dreading it.
If you’ve outsourced blogging before, tell us why you made that choice. What other benefits are there to working with freelance writers? Write your feedback in the comments below.