SEO companies have gone down a path of providing a quick solution to business needs to get improved rankings. I'm here to tell you that it just does not work this way. I had a potential client wanting a cost to do "SEO work" and unfortunately that approach would be like throwing your money on the roulette wheel. It is short lived but may give you a quick win. As the old saying goes, if it was that easy.......
Successful Atlanta search engine marketing is not easy and quick. You can not buy your way to the top unless you are paying for it via Google Adwords. Sure you can get some hits this way and it is a great way to go for those that are not getting enough visitors. You will need to determine if that costs outweighs the benefit of those hits. It really depends on the business you're in to make that call. Whether you pay or not, there is only one real long term way to market online and that is by adding content. Really optimized content. This is what Google needs and the reason they do is because this is what Google's users need.
Atlanta SEO firms are realizing that the SEO work may give you some quick traction and certainly may be better than doing nothing. Problem is, the solution will only be a spike and then will not continue to improve unless you continue to make your site relevant. How do you do that? Put on your writer's cap and begin to write about what your customers want to know about is the best first step. Business owners that don't have time, can have companies do that work for them and the ones that go that route will win out over the long haul.
The big if here is that the content must be able to be found. This is called optimizing your content. Many realize that blogging is a way to get new content out but are missing the key component of optimizing that blog. A non optimized blog will not help you for rankings but certainly could help your potential clients to get to know you and build trust. Having both is the key and the best way to a successful search engine marketing approach.