Growth is good. Every business wants to grow. The surest way to grow is to gain new leads which turn into paying customers. Guess what? Unless you have magic beans to grow big and fast - a la Jack and the Beanstalk - Writing blogs is the best way to generate leads.
This is true for both business-to-business (B2B) or business-to-customers (B2C) models. Check out this result from the following survey 2011 State of Digital Marketing Report, which was compiled by Webmarketing123.
SEO is the number one source of leads for both B2C and B2B marketers in a recent survey of online marketers. Keep this in mind when it comes to SEO. On-page SEO efforts account for about 15-25% of overall results. The rest of results are due to off-page SEO efforts. This is where organic search rankings and traffic grow as a result of consistent content creation efforts.
SEO That Pays Off Is Blog Writing
Fresh new content is what Google wants. So say progressive Atlanta SEO services companies. The best way to create fresh content is to write blogs for your business website. Each optimized blog is a web page that online searchers and search engines desire.
I repeat. Survey says: Both groups of marketers in the B2B or B2C sectors agree that SEO has the biggest impact on lead generation. And. Get this... Both types of marketers say that website traffic is the primary way they measure the success of online marketing efforts.
If your business wants to generate more leads - it may be time to start writing blogs. Just as important - track your progress. Make sure you have analytics in place to constantly check progress and adjust strategy.
Search Is Big, Traditional Marketing - Not So Much
As many as 80% of people multitask on a mobile device while watching TV, finds a new study. Imagine what that % of multitaskers is for those using a laptop in front of the TV!
Get this - fewer and fewer are watching TV ads. Same goes for listening to radio ads or looking up at billboards. Everyone these days is looking down at their iPads, smart phones or laptops. Even when watching TV or "listening" to the radio.
Traditional marketing ain't what it used to be. The new thing is inbound marketing. This is where people search for you online. Your customers are seeking good content online. Give them that in the form of blogs and watch your business grow. You don't need "magic beans".
If you need help writing highly optimized blogs - ask your internet marketing expert for help.