In God We Trust. All of our American currency (bills & coins) contain that phrase. Trust indeed.
This I know -- people do business with people they know, like and trust. Correct? Build trust and businesses can grow their bottom line. Not only with repeat customers but also with word of mouth. Here's another way to consider trust. Investing in tomorrow means building trust today.
How To Build Trust
I think this is rather simple to explain, but harder to do. Here goes. Trust with potential customers comes from authentic communication, offering solutions to problems, providing consistent value (info, service, products, advice, how-to tips, etc.)
What kills trust? Trying to go for the kill (the sale) all the time. Websites that solely "sell, sell, sell" miss the chance to develop trust. On the flip side - businesses that know the value of inbound marketing realize that there are plenty of customers out there searching for and seeking out specific solutions to their needs. Trust is formed in an instant when consumers are grazing search engine results.
Building trust is a long-term strategy. Time, money and other resources to build trust might be limited. So here's the key. Ask yourself if your current marketing methods are working for you? If your gut says "no" or "not sure", then its time to consider an internet marketing firm that specializes in building trust online.
Most Website Visitors are Window Shoppers
TV advertising, radio spots, direct mail and billboards are the methods of yesterday's marketing efforts. Today, consumers are savvy. They use technology (laptops, smart phones, iPads) and data (search engine results) to find products and services. This is today's marketing.
Did you know that 98% of visitors to any website never do anything but poke around and research and leave without ever coming back. Less than 2% ever buy something, or fill out a form or engage interatively with a typical website. Most are website window shoppers.
Building trust involves upgrading the user experience. It starts with consistent content creation. Create something of value. Offer it freely. Do this consistently. Grab contact info in exchange for the free recipe guide, or the top tips to buying a used piano, or the document which outlines the latest color trends now fashionable. Converting website window shoppers into customers takes time and effort.
If you wish to learn more about building trust and how that translates into building business - consider hiring an inbound marketing agency that specializes in content creation and converting window shoppers into customers.