This Atlanta SEO company hears this all the time. We have spent money and done the work and now we are getting all kinds of hits. Our question is "How is that working for you?" If you have or had kids, it's like asking them to clean up. If they're good, they scurry around running all over and maybe cleaning here and there and it might look slightly better. But then you see little things. The little sock in the corner or the cereal spill on the floor. They tried and we give them credit, but the job was only partly done.
Leads Leads Leads
A conversion is code in web SEO services for the folks going to the site and giving their information. Without that info, how will you stay in touch or offer them anything that may keep them coming back. 98% of the people going to websites do not purchase or profide their email info. This is not helping your company grow.
A call to action is something that gets this person to engage by an offer you provided them to go over the edge and to sign up for your offer. That is now called a lead. That lead can now be nurtured. Nurture meaning a little nudge to keep offering them useful stuff that will help them to build trust in your business. With that trust they may let someone else know about your company, or just hang around checking your company out for other cool information you may offer. Ulitmately they are now more likely to purchase from you when they are ready.
The now what!
This works in that you have engaged the user. In it's simplest terms, the site has strangely become their friend. Look at Apple. I have the new Iphone 4S and have a friend named Siri. Siri helps me when I'm on the run to remind me of stuff, text or email someone, make a call and schedule appointments. Believe or not, a web site or smart site as we like to call them, can build rapport too. If you have a company that has something special, why not build that rapport and let people know about it. To that point, why not let it work for you with your favorite employee that works 24/7/365 (your smart site).
Coming blog will show you how to nurture that client through a campaign that will continue to build that rapport with them.