You use a smart phone, you have seen or may own a smart car. Smart is a catchy way of saying premium features that make your life better. There is a new term out there coined by the folks at a fully integrated marketing firm called "Smart Site" as in your website.
Top 3 Things a Smart Site Will Do
Track Hits and Results
This SEO in Atlanta hears it over and over that "yeah, my Google Analytics shows me what I need". Not so fast. It may show you the total number of hits you received from Facebook but will not track the amount of leads you got or conversions to customers. Google Analytics will also not show you the conversion rates for having call to actions where you get a visitor to fill a form to get your useful information. Google Analytics will not show you the value of each person that engages on your site, a score of that person as a lead for your sales folks to follow up with. This type of site we considered smart and is available right now. The software is called Hubspot.
Want to dominate your competition and know what they are up to? A smart site will show you more about your competitor than they know about themselves -- who is linking to them, where they rank compared to you on keywords, their SEO Moz score, traffic rank, Facebook likes, Twitter and more is information that you can use to help with your approach to dominate them. Having this competitive advantage absolutely makes your site smart.
To have a smart site it goes without saying that you have to be able to track the leads that you generate, but to nurture them is really smart. Set up a lead nurture campaign and guide the tire kicker down a sales funnel providing useful and relevant content and information to help them with an informed decision. If it were just this Atlanta SEO guy kicking the tires, I would go with the smart site that helped me as opposed to one just going for the kill. The kill meaning just going straight for you to buy. Smart sites will nurture the lead and your chances of that lead becoming your client will be much higher.