Know anybody who says they're "gonna get in shape" and then quits working out after a few weeks? I bet you do.
I know many companies who say they're going to pay more attention to their website and start blogging or finally try that social media thing. Well, after a few weeks of good intentions, most stop pursuing this.
Let me tell you consistency is a key to a healthy lifestyle. Moving around and being physically active for a short amount of time 3-5 times per week is all it takes. This is also true for whipping your website into shape.
Inbound marketing is a lot like exercising. You can’t expect a healthy outcome if you're not consistently active. And guess what? It really doesn’t take a whole lot of time each day. Being consistent is the key to the game. Most people want the benefits of working out; they want to look good, feel good but very few consistently exercise. The majority of people just want to talk about looking good, but not do anything about it.
Is Your Website Working Out?
If not you're bound to lose out to the stronger, more active competitors.
Here's something to chew on... The difference between inbound marketing and the fitness center is that you can hire someone to workout your inbound marketing muscles for you and bam -- your business can still reap the healthy benefits. However, as a good business leader you do need to be actively involved. Remember who is the expert at what you do: YOU ARE. While someone else may be lifting your marketing barbells , they definitely need you to spot them.
Don't get down if you don’t see results overnight. You didn't on your first few days at the fitness center either. To get muscles it takes consistency. Blogging is a proven marketing tactic for inbound marketing. Healthier and happier businesses blog 3 - 5 times per week. Really. Make sure that your blogs reside on your website. Statistics show that companies that blog consistently get more leads and therefore more business.
Magic starts to happen in a few months. If you're consistently blogging - your website will shape up to be a lead generating machine. Your success is determined by your diligence in executing your inbound marketing plan.
Want to whip your company website into shape? Blogging is essential. Consider using an Atlanta internet marketing agency that can workout your marketing muscles and make you stronger.