Is the old style of marketing working for you and your business?
From a great movie, a 1992 movie many men love called "Glengarry Glen Ross", is the line from the tough character named Blake (played by Alec Baldwin): "A-I-D-A. Attention, Interest, Decision, Action. Attention - Do I have you attention? Interest - Are you interested? I know you are..."
The acronym AIDA from this old movie sums it up.
A - Attention
I - Interest
D - Decision
A - Action
That method may have worked in the past. But there are more subtle ways through your website presence that are proving to win out over time by building trust with your potential clients.
- Contact - Attract clients to your website. Establish contact with your products / services. Customers are seeking you out. Ensure you know who they are and how to follow up with them.
- Connect - establish rapport. Build a relationship by offering up valuable content or downloadable info. Connected potentials become followers and participate on your website.
- Conversation - a give and take with your customer, the back-and-forth flow of information. This is a desired exchange. Tip: collect contact information at this stage.
- Consideration - Consistent connections lead to consideration. The buying process may be long or might seem random. Hitting prospective customers with automated email nurturing campaigns or newsletters give a better chance of improving consideration chances.
- Consumption - measure the conversion of closing a lead. This is true consumption. Look for ways to track and improve your closing rates.
- Community - your customers are a valuable asset, not just for repeat sales in the future but also for the connections (recommendations) they represent. Speak to them in their worlds. Social media options are just one way to build community.
- Care - Always look to serve your communities and your customers. In the end this will lead to riches. Customers can sniff out salesy come-ons. Offer up valuable fresh new content because you care.
Caring is sharing. If you want more information about the 7 C's or about successful inbound marketing strategies - seek out trusted authorities.