There are 3 ways to get organic rankings and your competitor is just not paying attention, feeling overwhelmed running his/her business, or simply not doing the right things that will make a difference online. These companies may have done the right thing 15 years ago by slapping up a web page and they are now hanging in there because of the length of time they have been out there. BUT, this will not last if their competition is taking the right steps to get their own organic rankings.
- Blog - We will say it over and over until we are blue in the face, if you are not writing blogs you are dead. Not sure where to start? Ask yourself what questions your customers are asking you. This Atlanta SEO talks to folks all the time who think they need to write papers like they were back in school. The folks get bored with that stuff. People want their questions answered and your blog can do just that.
- Keyword Optimize - Some call this SEO work. SEO is a one time thing that must be done to help Google find you. The keywords should vary per page and be those that are searched to find your business. A keyword called home page is a common one that is absolutely a waste of time. When is the last time someone typed in home page and found your site? Use keywords relevant to your business.
- Video - Video is absolutely the best way to keep your audience engaged. Google factors in how much time people spend on your site, and video that is engaging and relevant is an excellent way to do just that. You don't have to have a production studio anymore. Apple has made it simple to produce video that you can shoot from an Iphone. Keep it simple and less than 60 seconds and you will increase your user engagement on your site. Optimizing video is another story that we will cover in a future blog.