Soon, billboards as we know them will be gone. Bye, bye. Just like rotary dial phones, Yellow Pages, and cassette tapes. Instead old advertising billboards will become relics.
But I have an idea. Turn old billboards that nobody is looking at these days into swingsets in the sky.
Look Out: Looking Down
This is the best idea I've come across. Why not get some value out of billboards. Yes, I'm a jaded Internet marketing Atlanta professional who believes consumers are looking down at their phone or computer device and searching for exactly what they need. They are not looking up at billboards and acting on the ad message.
One Atlanta marketing agency told me recently that local businesses need a memorable telephone number. This same agency still advises billboard advertising for its clients. Somehow I tend to differ. Here's what I believe regarding billboards:
1) Quividi is a company that installs camera systems in billboards. A computer then analyzes those that pass by. It can guess gender to an 85% accuracy rate, and then the billboard changes according to the gender. The company is attempting to upgrade its system to detect different ages and family groups. OK, somewhat cool.
2) QR codes can make anything an interactive billboard. QR codes are simply 2D barcodes that can be scanned using a smartphone reader application. The phone's browser will then take you to a linked site.
Check out the world's largest QR code on the rooftop of the highly inventive Southern Resources recycling plant. Very cool, definitely press-worthy, and potentially engaging.
One of the best ways to leverage QR codes is in places where your audience is already on the go and only has access to their smartphone, like when they're out and about and away from their desktop or laptop computers.
3) Business websites. Plain old everyday websites are billboards. They are online workaholics, constantly available to draw in customers. Websites are online billboards that can engage customers. But importantly - these business website billboards need calls-to-action to engage. Otherwise, a business website is nothing more than a boring brochure.
Here's A Sizzling Idea
Turn your website from a brochure to a billboard that attracts customers and engages them to become leads or perhaps paying customers. What you need is a keyword strategy, a consistent blogging practice and a way to highly optimize all of your website content including new pages, blogs and video.
Need help getting this sizzling idea off the ground?