Let's just cut to the chase. If you are an SEO company and you claim that you have this magical black box and you know how to get to the top of Google, my guess is that you also have some excellent land down in Florida that has lots of good water front (i.e. swamp) with incredible wildlife (ie. alligators). Folks, there is no magic bullet on how this works. It is shear hard work. Sorry, but thems the facts.
The ONLY way to have a sure way to get to the top of our search engine, friends, is to produce juicy content. SEO on page work is only 15-20% of the dealeo. So I enjoy telling you my stories about people we talk to every day. Please understand that we absolutely know the way, as we are proving it out with the facts. Real live data that is produced not by a black box but by Hubspot's software. So we are talking to a very sweet elderly woman who owns her own business but is concerned about her fall in the ranks. I mentioned how this is done by producing useful content your users want but also what the Google robots need to help her site become more relevant. She says, "nah, I really don't like blogging". I could not help myself but to say, "you may find yourself falling even farther down the page ranks".
Folks, please do not think this way. Just because you don't like to blog, it does not mean that you have to avoid this work all together. Sure, you can do this on your own and save some bucks but there are SEO Companies that offer "optimized" blog writing for you. Writing blogs does cost but think of it like building an annuity. This annuity is the gift of giving that does not have a life span. It literally is forever. Well, as long as you keep your website. That page will forever be listed, carry keywords, engage your would be clients, and hopefully call them to action so that you can offer them something useful.