I love research. Wait, that sounds geeky. OK. Here's the truth. I love numbers. Statistics, batting averages, percentages.
Here are numbers I really like: 4 of the 5 top priorities for marketers are with leads. See the chart just below.
Marketers now prioritize lead conversion over branding, reputation and awareness - or so say over 1,700 marketers focusing on B2B (business-to-business) marketing issues. See the latest MarketingSherpa 2012 B2B Marketing Benchmark Report for more details.
When it comes to growing your business or adding to your bottom line - nothing beats this: converting more leads. This is the accent of good marketing efforts. It's no longer just the responsibility of sales to convert leads. Astute marketers who follow inbound marketing tactics can track their success around lead generation, lead nurturing, lead qualifying and lead converting. Marketers that can't track or measure these aren't worth retaining.
One method that helps = Get more visitors to your business website. But, just hoping these visitors take action won't work. Most websites today simply don't engage visitors to do something. Sure, many website look pretty or are awesome to look at. What really works is to engage website visitors so that they take an action.
Focus on Calls-to-Action
Stop hoping and start engaging.
Here is a surefire way to improve lead conversion: add 2-3 calls-to-action on your website near the top of the page. Make sure they're compelling. Do they call you to action?
Here's a childhood hero of mine. Underdog! He was called into action to save the day. Start engaging visitors now. Don't let your competitors beat you up.
Stop whining "Oh where oh where has my Underdog gone" like Sweet Polly Purebred.