So your website has been hanging around for years and you have heard about the importance of Web SEO Services, content creation, and how many folks actually use the internet now to find anything and everything. Sure it is for restaurants and movies, but now it is anywhere from where to get a good auto mechanic to a lawyer, a doctor or almost any business is now searched online.
You know that these Atlanta inbound marketing firms are charging a ton of money to say they can help but how do you know for sure? Until a tracking tool call Hubspot came along, there really was no sure fire way to see your results so you were taking a chance. The tool is great but actually utilizing that tool could be a whole other ball of wax so let's break it down what you absolutely must do to stay on the map.
1. Create Content
65% of all internet users read blogs and say that blogs help them make decisions. Did you hear that? This would be your customers or potential customers. If you have a client and you are not blogging and your competition is blogging useful information, you may not remain the business of choice for that client. Or if you are trying to engage a buyer, same thing, many are now looking for what you may be blogging about.
2. Create Engaging Videos
There is no doubt that videos are on demand as youtube is currently the 2nd largest search engine. A video can engage your website researchers and give them information in a 60 second video that all the writing on your site may not. Create and optimize videos to engage your online audience.
3. Offer something useful
You know your business much better than the average Joe. Give Joe something useful or cool that he/she says "Wow, I really needed that info" and make them provide their email to get it. They appreciate the info and you will be able to stay in touch with monthly promotions that will give them even more info or deals you may offer.