Indeed, inbound marketing can build your business. But what exactly is it?
Well, here it is. I'm a simple man. I like to learn things as simply as possible. Hopefully this article will explain inbound marketing simply for you too.
Inbound marketing is a rather new term. To me it means marketing in a manner that attracts. Bring customers in (inbound) rather than push messages out (outbound marketing). In the online world - website pages with compelling content attract.
Old fashioned marketing is outbound marketing. This is advertising on TV, radio, newspaper, billboard, direct mail, cold-calling... you get the drift. Am I the only one blocking out these types of ads? Opposite of outbound marketing is this new marketing wave - inbound marketing.
Every business with a website or a blog has great potential to get found by anyone with internet access. Successful inbound marketers do three things:
- Increase chances of being found online
- Convert website window shoppers into customers
- Track everything and leverage what is working
You can do inbound marketing yourself. All you need are some basics and a good tool to measure results. It takes some work and some patience to get results. A solid inbound marketing agency will sit down with you and go over your goals and business growth plans. Likely growth planning includes: more leads and more customers. Bam!
Next. A simplified list - a must do list - to succeed with inbound marketing:
Create content - place these keywords in fresh new website pages or blogs. Make the information valuable. Create consistently. Several times a week is best.
Optimize - make sure you've used best practices to help search engines and customers find this new content you've created. There are ways to do this on your website and in your blogs.
Engage visitors - if someone is knocking at your door (or outside your store window) - then let them in!!!. Don't ignore them, engage visitors with calls-to-action. Build up your database of interested shoppers by capturing their contact info. Offer up discounts, tips, promotions, solutions, games, contests, etc.
Measure - Track it all. Find out what efforts are working. Which blogs are better than others?
I hope I've simplified inbound marketing for you and helped lay out steps to being a successful at it. Be effective. Do the "must do list". If you need help, don't be afraid to reach out.