We hear it all the time from business owners, "I have a blog, I do SEO, I optimize my site, I have an email campaign." We ask why it isn't working if they are doing all those things. I met someone that really knew a lot about the internet, about SEO, about how to get people to his site, but after a great discussion, he finally came out and said the truth..."Well the problem is I am not getting the conversions". Another way for saying leads.
Buttons, Buttons and More Buttons
So after we met, I went and took a look at his site to see how great the blogs, SEO, and request for leads were. Now keep in mind this person has a full time business and has his hands full. It's doing ok but just not growing the way he wants. He and most of us know that we need to start working our site for leads but we all try the default "newsletter sign up" or "schedule appointment". The problem is that you are only targeting a few percent of the folks out there and that is a great start and better than most but that is all it is... A start.
People want useful information and no matter what you do, there is useful information that may entice them to giving up their email (what we call a lead).
- Paint company: Top Tips to Sell Your Home Fast
- Personal trainer: Best Fat Burning Exercises to Remove the Weight
- Restaurant: Enjoy your First Beverage on Us
- Hotel: Top 5 Attractions in the Area
The possibilities are endless. A button should bring you to a page that spells out a compelling message as to why you need what you just clicked on. If done right, you will end up with an email and then the magic of building a long term on line rapport begins.
Go Easy Philly
If you think that is all you need, well you may be missing the potential boat of profits. These folks trusted you to give their email, but how you deal with them next is key. Do NOT go for the juggler on the next message to them. A very short yet highly useful information of what else may bring value to them that you have taken the time to research and provide for them.
Build the trust, possibly get them to your blog, or offer them some value deal that you can live with to get them enticed. Sound difficult? It is really not that bad as there is software out there that can automate this process to make it seamless and you will watch the leads fly in. Getting leads will ultimately lead to closing the sale. No leads and you are only working off referrals? Sorry to inform but those folks will eventually be on line and see that little button and that definite client may be wooed by your competition from a harmless little search online.