We all love videos marketing as a way to explain a concept or capture our attention. As a user of the internet, I will personally watch a video over reading an article. Some will read the article to learn but if you had an article or a 1 minute video to show you how to accomplish a task or learn something, what would you do?
Google Changes Often
Many get so overwhelmed with what Google wants that it paralizes companies from doing anything. "Ah, Google will change it next week and that will not be relevent", they say. These companies think about doing something, then get busy with their business and then justify not doing anything by saying it will be just a waste of time. Sound familiar?
Not so fast, twinkle toes. Google has so much talent and money that they are way out in front of what techniques will get you to the top and you can not chase their formula but the bottom line is they want what the people want.
What the People Want
What the people want is great content and video is a big part of that. Did you know that after Google, Youtube is the largest search engine in the world? Why is that? It is full of great videos and as that gets easier to film, edit and post, that content gets more interesting and useful as the masses understand how to do this. At 98 To Go, we started our Atlanta SEO company producing videos and offer a video a month to our clients as a basic Atlanta SEO Services package to give people and Google what they want.
How it Helps
Ok, so you are one that does not mess with video and would rather just read on how to do or learn something new. Problem is that video (if optimized properly) will get your site found and and makes your site more relevent in daddy Google's eyes. There are ways to do this that get complicated called video site mapping but this stuff really works and over time, your site can capture tremendous traffic from relevent video.
Check out a future blog coming soon on how to optimize.
