One day, maybe soon, we will completely tune out ads. Well - maybe just the old-fashioned ads like you see on TV or hear on the radio. Most ads aren't for me. And most annoy me. I try to block ads out. Since I'm living in an on-demand world - I can do this. I'm not sure why I don't like ads anymore. Probably because I tend to trust content that I seek out and not ads forced on me. Maybe you're like me and don't want to be interrupted.
Companies that push out ads are outbound marketers (interrupters). I think that's old-fashioned marketing. Mostly I think those messages are meant for someone else. Not me.
There are businesses that use content to attract interest. Blog writing and search engine marketing are inbound marketing techniques. These are marketing tools which attract. Blogs and search marketing attract organic traffic. By the way... organic search traffic converts at a higher rate than most other marketing methods, especially those old-fashioned outbound ones.
That's because customers are actively seeking answers through content (blogs, web pages, search engine results) – this makes search marketing much more effective than traditional “interruption” marketing.
Bold Prediction - the User Experience will Rule
Interruption marketing will fall away. More businesses will use inbound marketing methods and get results. Smart phones and wireless laptops and devices like iPads will steer customers to solutions. Bold prediction: those who use Atlanta search engine marketing firms to produce efficient inbound marketing will outnumber those that don't. Local search is one example of effective inbound marketing. Blogging is an awesome way to increase your local ranking. It's quite easy for local businesses to use specific geo-targeted keywords in blog posts. Also, local companies must get listed on local search such as Yahoo and Bing Local and Google Places. These listings are free to any business with an address and the payoffs are huge.
Keep in mind the user experience when selecting marketing methods. Whether its blogging or Google Places listings - write with the user in mind rather than your businesses' self interests. You will win over customers one at a time. This eye on user experience will rule while those that mass market and force their message on me will fall away.
At least that's how I see it. If you would like to see your company take advantage of inbound marketing now - then follow the path of the user experience. And stop interrupting your potential customers with outbound. Do the opposite.