Marketing, marketing, marketing. The drumbeat goes on. Aren't you tired of being bombarded with advertising messages? I am. The average American sees 3000 ad messages per day! Imagine how many messages are seen by those who aren't average... Lots more for us perceptive buggers.
Marketing is not simply about the messaging. Creating content which helps others find solutions online is a newer form of marketing that works. Moreover, creating website pages and writing blogs works to drive business to your bottom line. This activity is called inbound marketing. It is a newer form of marketing. Let me explain how creating compelling content (such as blogs) will help your business.
Writing Blogs is More Than Just Conversation
You've heard that blogging is something you need to do in this new world of marketing. If you want to attract attention and business then read on.
However, if you think that writing blogs is all about building community around your service or product - think again. Blogging is more than creating conversation. Today - blog writing will attract attention and interest in your business offer. You see, there is a great need out there for interesting info. Uncle Joe and cousin Juan are looking for answers to life's dilemmas. They are searching on their laptops, on their smartphones, and sometimes at work on their PC's, and occasionally on their sister's iPad. Here's what makes Uncle Joe and cousin Juan smile - easy to find online content which guides them to answers.
Blogs Provide Answers (and new Business)
Search engines are constantly looking for new content. New blogs and website pages are indexable pages to search engines like Google. And these blogs provide new chances to gain inbound links to your website. New pages and new links are great vehicles to show up more often in search rankings.
Giving Uncle Joe and cousin Juan answers and valuable information with blog articles will also drive your bottom line. First, your blogs must be optimized. If so, they have a much, much greater chance of helping you in any search SEO way. Posting a blog and following smart optimization guidelines is like growing money organically. Here's what I mean:
Blog writing attracts interest and may attract inbound links. If your business' blogs are hosted on your website - then each new blog is a new indexable page. Both links and indexed pages are great for showing up more often in search rankings. Better search rankings helps the bottom line two ways:
- will save you $$$ on paid search.
- will generate more traffic and more leads.
Yes, businesses that blog 20 or more times per month, get the most return in both traffic and leads.
If you are looking to drive business and grow your bottom line naturally and organically and not through paid search - then seek out trusted authorities in optimized blogging.