Social networking and blogging have enjoyed tremendous growth while the use of podcasts and wikis and online display ads have not. Facebook is undeniably the king of social media marketing.
If you are on the fence and haven't jumped into it, then don’t waste time. Get results by dramatically improving your social reach. Recent stats: 50% of active users log on to Facebook in any given day; and the average user has 130 friends!!
One way to gain social reach is to build a Facebook business page. Then, drive “Likes” with engaging promotions. TIP: Cause your website visitors or existing customers to go to your Facebook page and "Like" your business. There are internet marketing companies that specialize in creating these types of promotions for businesses. You see, getting more "Likes" is similar to getting more votes for High School Student Council President. More votes (Likes) means more chances to win. As Student Council President you have access to more reach, social reach.
Consider using Facebook for business to get additional reach. It is another way to communicate to your customers and future customers. Doing so successfully means engaging Facebook visitors with valuable, friendly, non-salesy, fun messages.
The benefits of using Facebook for business include:
- product/brand awareness
- an efficient form of marketing
- spreading the word to friends (even more reach!)
- product demonstrations
- a profitable pathway to your website
- free feedback
Know this: social media is a large factor in the search engines these days. The more presence you have in social media platforms (like Facebook) the more you will turn up in search results. I "Like" that.
Drive business. Engage with customers online. Use Facebook to do so. To get a leg up and to learn more social media marketing tips: