If you are not accurately tracking the results of your advertising - then its like giving yourself a lobotomy. A lobotomy is a surgical operation involving incision into the prefrontal lobe of the brain. Let me explain. Yes, I realize this radical medical treatment was once used to treat mental illness. However, if you don't fully understand how your advertising or marketing efforts are working then I think you're crazy.
Don't disable your brain with a lobotomy. Instead, get smarter. Internet marketing is digital. It's time to track the results of all of your digital marketing efforts. It's time to brain up! Choose an Internet marketing SEO services firm that measures results.
Ask your consultant or marketing agency or SEO guy to produce specific reports which track the results and performance of each promotion you've developed. Watch them squirm like worms. Very few marketing companies can install tracking software which measures all of your digital marketing efforts easily and automatically. Even fewer give you complete access to this information 24/7. Get smart, get informed. Get your answers to these questions:
- How are we doing? How many visits, leads and customers have I generated?
- Which promotions are working? What are conversion rates and click-through rates?
- Can I quickly change my plan?
- How do my competitors compare?
A friend told me recently "It's all about the Benjamins!".
How else can you determine if your local business internet marketing efforts are working? Benchmarks are the measurements to evaluate success. Make sure your tracking tool or internet marketing firm can accurately measure and report on conversion rates and click-through rates. If not - get someone who can track the results of your hard work.
Benchmarks to beat for conversion rates on landing pages are 3-5% (pretty good numbers) or >5% for excellent results. If not happy, then tweak or adjust and then test again. Testing promotional ideas and landing pages is always a good idea. Throw out ideas that are below benchmarks. That is, if your business wants to beat the competition. On email nurturing campaigns open rates are deceptive. Instead rely on click-through rates. Click-throughs indicate taking action, not just opening and reading. Getting a 2% click-through rate on a lead-nurturing email campaign is good. 4% or higher is great.
If your want to track your results, beat your benchmarks and destroy your competition - its time to brain up and smartly choose an internet marketing firm that tracks results.