Running a business can be hard work. Growing a business must be impossibly hard work?! Not quite. Breathe easier. By embracing new and effective online marketing methods - your business will attract new customers.
Wouldn't it be easier to grow your business if more customers found you or your products or services instead of you spending tons of effort and money to go out and find new customers? Yes it would. Inbound marketing is different from outbound marketing. Companies that use inbound marketing tactics attract customers, rather than chase after them.
On the flip side, marketers relying on outbound methods such as TV, billboards, radio, print advertisements, etc. push out messages far and wide and hope some hit home with potential customers. Moreover, these traditional marketers hope the customer will then pick up a phone and call or drive to a store and buy.
Attraction is now; Persuasion was yesterday
Inbound marketing works efficiently. Your business website is like a portal and it funnels interested customers directly to you. These motivated consumers are looking for answers and are seeking your solutions through social media, through blogs, and through Google searches.
Its up to you to provide valuable content which will attract. One surefire way is to blog. Blog baby blog. Blog often. Millions of searches happen every second of every day. New online content is needed to satisfy all of the search activity going on. Businesses that blog often will attract readers and will also attract inbound links.
I block out messages often. I dumped my land line two years ago. I'm probably like you and rarely watch or listen to an advertisement - preferring instead to use the television DVR or satellite radio to avoid ads. Businesses that rely on traditional forms of marketing to persuade potential customers are working harder and harder to capture our attention. Huffing and puffing. Persuasion is tough business.
Why make it tougher than it needs to be? Attract business naturally. Get found online by people already looking for what you have to offer. Allow search engines to more easily find your website or blog and then let customers flow to you. Seek out an inbound marketing agency to help you attract new customers easily through your website.