What the Heck Are you Calling a Lead?
Most are thinking that is what they purchase from another company that specializes in providing a list. That list was then used to follow up and convert to a paying client. We have to call that method like we see it. Old School. You see, that may have been true until the inbound marketing method of obtaining leads directly from your website became a viable option.
Build Your Following
SEO in Atlanta companies say folks are coming to your website in some fashion but the issue is that most are not coming to buy right now. You don't even know how many right now are just browsing around looking for stuff that maybe they will buy in the future. If you have google analytics, you know you are getting lots of hits but you also know that each hit coming to your site is not all buying from you or you would be slammed and you would not even have time to read this blog.
They may be dreaming of a day they can buy that figurative widget or that dream vacation or that financial service or or or. They are just looking but capturing that persons information (primarily their email) is a way to build a lead for your company that you can nurture into a client at some point in the future. If you are not thinking this way, consider this: we just may be working with your competitor and we assure you that they are.
Call To Action
Ok so you have tire kickers coming to your site today, and you want to build that rapport so that they become an actual lead but how? A call to action is a way to grab their attention. Internet companies in Atlanta would all agree that a button or a picture or something to grab their attention and say "excuse me Mr. or Mrs. Tirekicker, I have something you may be interested in knowing or having and if you click this, I will tell you more". Since a little boy or girl or even as an adult, you want to click a button and make something happen. Here are 50 creative call to action buttons.
If you have a site that sells apples, you might say "Best APPLE PIE Recipe" and that button takes you to a page where it says that this recipe was chosen at the People choice awards from the top 100 recipes for Apple Pies. It something that you know because you are in that field and most are not aware of or maybe it was something obvious but they don't want to hunt it down and they just want that recipe. They don't want to buy your apples right now but they appreciate your info and gave you their email. Guess what, you know have a chance with Mr/Ms Tirekicker and if you play your cards right, you may have a customer in your future.
How to continue this process to follow in an upcoming blog article.