Most business owners by this time realize that a Facebook page is a must. Ok so you are one that is skeptical right? That is really people just talking about meaningless facts like what they ate for breakfast. Not so fast. We agree that this is not a short term sell. The Facebooker is looking at building a rapport with your company and getting to know you first.
Build Online Rapport
If you can build rapport online, those people will eventually become buyers or possibly even refer you before buying. Why would they do that? They went to your page for something around your product or service but primarily to get to know more about your company. There are also those that are so addicted to the Facebook culture that if you don't have a good page, they may just pass your company up.
The majority of businesses have gone to the effort of creating that page without any idea or guidance of what they are doing so we will give you some Facebook 101's. Here is the top 10 blog about social media.
Facebook 101 in 3 Easy Steps
This drives us nuts when we see a business with a personal page. If you are reading this, shut that down today and open up a business site. You do not want pictures of your fans showing up on the side of your business for one. Your page should have other businesses that your company is friendly with, not fans.
Numeral Dos: This is a Top Social Media Marketing Atlanta secret tip.
The all important business username. The businesses we have worked with have had to start all over due to have the wrong username. Most everyone makes this mistake by picking their own company name as the username. The username will be apart of your all important Facebook url. Ie. if your company name is Johnny's Appleseed and you sell apples, your username would be something like applesforsale so your url is Facebook/applesforsale. This will be much more obvious for Google to find apples for sale and pull up your page. Anyone typing in Johnny's appleseed already knows your company. Having that in the url will not help you like someone typing in "apples for sale".
El Tres ( my Spanish is rusty)
You gotta get the likes.
Getting someone to like your page means that if they choose, they will allow your posts to be seen on their page. Sha-zam. They have 500 friends, you just got your post noticed to all 500 of their fans plus your own fans. See the power of likes? Getting the likes is our trade secret but there is a method to doing this done.
Post the Facebook way: How to Gain Facebook Likes
Writing blogs, post them on Facebook with flare. DO NOT DO AUTOPOSTS. Repackage your blog with some fun. IE> PSSsssssst!, Who loves Apple Pie? Check out what Johnny's says about the best apples for apple pie.
This is just a little sampling of how to capitalize your Facebook page. Be sure to email subscribe for future blogs to get more useful tips.