It starts when you are just a young tot. You just can't help yourself when dad says don't push that button. It could be a thermal nuclear war button that blows up the entire world but hey, you were only 5 and you didn't know better. Believe it or not, this Atlanta Marketing company is capitalizing on that thrill we had when we were young to push buttons. The difference is we have money now that can buy products or services from companies like yours.
Start with Leads
We have all seen buttons on websites and you peruse by them all time without clicking, but there are those that if there is an offer behind button number one (or two or three) many are inclined to just take a peek. After all, you have been wanting to push it since you were 5 and now is your chance.
What message behind this little fella will determine weather you will give your information. If it is a free trip or huge discount or info that you just have to have, you will likely do it right? Now you are that companies lead and if they play their cards right, you could be buying from them in the future. After all, what does it cost you to give an email?
Does top rank equal leads?
SEO Atlanta firms seem to all claim the same thing... be sure to say this in a robot's voice, "We will get you to the top". Ok great your now at the top but are you really driving new business or are you just getting more hits. Building new business is a long term approach and it takes building rapport. In just about any sale, you need to build trust and rapport before you get the sale and these little buttons do just that. Sign up and you will be wooed for other offers or just more information that you may just find useful. IF you do, you may just want to ultimately do business with that company.
Robot's voice: "We promise to get you to the top by getting you more hits to your blankity blank website, thank you very much for your payment to our comp-a-ny. We hope it will get you more bus-i-ness but no guar-an-tee."
Online Rapport: a New Concept
We all know the Apple numbers and the fact they have more money than the Federal goverment. And we hear and see that the world is moving online. But does that translate to my business. Nahhh. That will never happen right? Wrong. If you look at this chart and still think that there is no need to prepare for or advertise to this new medium, we hope your right but our gut tells us that you may be up for a bumpy ride. And the slope may be downward for your sales.
Track and Analyze
Ok, so you just want more leads to capture business and your spending money through Yellow pages, mailers, or maybe even tv or radio. That may be working for you just fine but the question is, exactly how well? This new medium will tell you every lead, where they went on your site, their all important email to meet up with them later, and you will be able to determine if they become a paying client. Is your radio spot working? Hope so because if you want to change it, there goes the up charges. The flipside is your button is not tracking well. Oh well, you can change it in seconds yourself and try something else. Hey why not, you can. Last time we checked, that was difficult at best through the other mediums.