Getting leads will generate new customers and will help grow businesses. This article will outline the next steps to tackle once you have completed with Atlanta search engine optimization (SEO) work. The on-site optimization efforts were successful and more visitors are now coming to your website. More target customers are easily finding the remarkable content on your site because its highly optimized for search engines. This is great news. However, don't rest on your laurels just yet. Read on to understand what are the two most important tactics to take to turn these visitors into paying customers.
Generate Leads with a Conversion Path Using Your Website
There are website visitors who are genuinely interested in the service or the product that is offered on your website. A lead is one of those visitors who has provided you with their contact information. The best way to attract and capture this contact info (name, email, phone number, website address, etc.) is to offer up something of value to this potential customer. One idea is to entice a prospect with a compelling offer. This prospect is more likely to leave contact info if they get something in return. This expected give and take works in your favor. Your compelling offer works for you in getting perhaps hundreds or thousands of leads. Without a compelling offer (something with perceived value) the website visitor will simply avoid giving you their name and phone or email info.
The success for generating leads relies on this path:
A) The visitor lands on a page on your website from organic search, paid search, social media, etc.
B) That visitor clicks on an engaging and enticing offer. This compelling offer is also known as a Call-to-Action.
C) Clicking on the offer takes the visitor to a Landing Page which underscores exactly why they need this offer now
D) This interested website visitor then fills out a simple form on the Landing Page and becomes a valuable Lead.
For this path to work in converting visitors to leads there must be a compelling offer. Or better yet, multiple offers to entice the visitor. These offers (Call-to-Actions) can be tailored to suit different segments of your business' target audience. Or, the Call-to-Actions could be designed to appeal to targets from different regions or those coming directly from a specific marketing campaign such as paid search (Google AdWords) or Facebook or LinkedIn advertising.
Enticing Target Customers to Leave Contact Info
It is vitally important to consider the range of people visiting your website and their motivations for checking you out. Some know they need your product, some may simply doing research for comparison purposes. The better the Call-to-Action is the greater the chance for getting leads. Be creative. Be bold. Put yourself in the mind of someone who might be looking for the product or service your website offers.
Consider these various offers when considering a Call-to-Action:
Free Sample, Free Trial, Coupon, Discount, Free Guide, Top Tips, Free Consultations, or perhaps a whitepaper or even a video demonstration.
Often the Calls-to-Actions which succeed in getting leads are a combination of valuable information tied to clickable button on the website which spurs action. Here are a few examples: "Act Now to Get A 55% Discount" or perhaps "Download Your Free Top Tips".
To learn more about developing compelling Calls-to-Action and generating valuable leads for your company: