I'm sure you've found yourself trying to read a blog online and getting bored or tired or perhaps distracted. I have. The daunting pile of text stops me from reading further. This boring text only layout is a roadblock. I'm not engaged with the blog and rarely take action or go any further. In the spirit of providing valuable internet marketing SEO services to readers - I will share a few tips on optimizing the use of pictures (images) in blogs.
The Benefits of Optimizing Blog Pictures
- offers a refreshing break from reading large sections of text
- can serve to illustrate your points and engage your readers
- is a great chance to clue in search engines & aid in searchability
Compelling pictures or graphic images are a great way to grab blog readers attention. Carefully search repositories for public domain images/pictures that stand out and will attract a reader's attention. This structural formula for selenous acid molecule is pretty cool, right? "maybe I'll keep reading more..."
So, every picture you put into your blog article will have a file name. When any image/picture is inserted onto your website or blog post, the picture's file name actually resides in your website's source code (or, HTML). Know that search engines scan your blog - therefore, you ideally should use file names that describe the picture and are this same file name is a keyword which you want to be found online for. The image above is an abstract representation to me of SEO. The file name is "internet marketing SEO services", which is also a keyword for this blog.
This keyword appears not only within the image above, it also appears as a link within the first paragraph and in the title of this blog.
Help with File Naming and Alt Text
Tip: A good practice is to save the image (or picture) file using hyphens in between the words, such as... "internet-marketing-SEO-services" before posting it into your blog. This will show up to search engines and translate into ALT TEXT as the same phrase without the hyphens.
Alt Text is short for Alternative Text. This is text associated with an image that conveys the same essential information as the image. This ensures no information or functionality is lost if someone has turned off images in their web browser or is using a screen reader due to visual impairment.
Most importantly, Alt Text is used by search engines to determine the content of the image. It is the text equivalent for the picture or graphic image - no matter where that text resides. TIP: the important details should appear in the first few words. If the image contains words important to the reader's understanding, the Alt Text should contain those words.
Google's webmaster guidelines advise the use of Alt Text for images on your blogs or website. If overlooked, it could be a lost opportunity for better search rankings.
This SEO Company Atlanta believes in fully optimizing blog pictures and other valuable internet marketing services: