Part two of Google Adwords. Take heed from an Atlanta Seo company that has spent the money (over $1/2 Million with a capital M) with Google that you need to have a tightly run ship when spending this much for traffic. We have made all the mistakes so you don't have to and there is much to learn to avoid waste. Believe you me, there can be a tremendous amount of wasted spend if you are not careful. These tips will save you money. Not doing so can end up putting it down the old drain-o.
Tip 1: Get Started:
If you don't have a Adwords account, sign up today and start spending something. The cool thing is you can spend $1/day if you like. You will glean more than $30 a month spend from the useful amount of data alone you will receive from that campaign. The search numbers will help you in other parts of your organic search and that can result in some golden nuggets down the line.
Tip 2: Let it Run:
So you are up in running. You need 30 days of hits and results before you can really start to drill down on how to save or where to spend more. To do so, you must start with a conversion tracking snippet that shows when a potential customer hit a paticular page that bring them either to a sale or down the sales funnel. This snippet will automatically show up as a conversion and that is how you will determine ROI. In fact, we would not recommend even running a Google Adwords campaign without a conversion snippet.
Tip 3: An Results:
After you have a 30 day tracking of the "analyatics" or the actual hits to your site and by what search term, you will learn how Google magic works. You will see converstions and what it took to get those and be able to start to determine weather this is for you or not. Most companies are amazed with how many hit and new business that results but it sure does help to have someone who has done it before. We hope our tips will guide you along.
Tip 4: Where not to spend:
Please don't get caught up with hits alone. That is not the key to success with Google. It is analyzing all the traffic to see where to spend and where not to spend. You can determine what areas not to spend, what time of day works best, what day of the week gets the most conversions and on and on and on. It will virtually tell you what city the person clicked from and the time of day so that you can maximize your investment to get the biggest bank for your Google buck.