Part 2 on Useful Google Adwords Tips.
When you spend big bucks with Google, you best be running a tight ship so that you are getting the biggest bang for you buck. Take it from a business owner (and now an Atlanta SEO company) that has spent the money. The snippet below shows our real spend with a Google Adwords campaign while building another company. Not knowing all the ins and outs of how and Adwords campaign works will cost you dearly. An Seo Atlanta company can help assist you and can earn their keep on helping you save money.
What we know:
You must pay the piper. In order to see if certain keywords will be effective, the only way to do that is to try them. This in turn will let you know where to focus. But the good news is that this spend will benefit you in your organic (non paid) campaign. That info of what keywords work will help set the course of how to tackle your SEO work for the organic campaign. You will also get some other juicy info about how your site tracks visitors such as: how long they are on the site, what geographical area they came from, and how you are doing with the other search engines as well as any of your other inbound campaigns.
Protect your brand:
If you absolutely say that you can't afford it or just can not see spending the money, you must set something up to protect your brand. You see, your competitors can go in and set up an ad that will pull when your company is typed into Google. If you have some traction, there are companies right now that will post an ad to jump in front of your company. That would be really bad to not protect your brand and let competition steal your online visitors, hence your customers. Here is a blog about branding your company and how it relates to Adwords.
The ad you place for your company is the cheapest ad you can get because you will have a great ranking and relevance with your own brand. You will be looking at only 10% of the normal cost to protect your company name and that would be cheap and a must.
If you are only protecting your brand, get started today, and if you want more you will certainly get a big benefit of having a Google Adwords campaign by spending less than $50 a month.