As a business owner you realize that marketing the same old way just isn't producing much in the way of profitable results any more. Perhaps you've restructured your business, cut costs, and maybe even lowered your expectations. Your competitors seem to be doing alright. OK, it's time to do something different. Social media marketing and digital marketing are indeed getting lots of press. So, which Atlanta marketing company should you go with?
Congratulations! You've made it through the tough new economy. Now, more than ever, you want to stay focused on your core business and begin to grow your business. Isn't it time to really beat your competition? Yes, it is. And that's why you are probably looking for specialists to come in and help you to win the battle.
Before you bring in just any SEO services, Atlanta-based or not, consider these points before making a choice.
Walking the Talk
Many internet marketing firms have robust websites with lots of technospeak and digital marketing jargon plastered all over them. In fact, many of the websites look and sound the same. Tune into two things: 1) do you understand and identify with the concepts positioned on the company's website?, and 2) does the company practice what it preaches?
If the language and concepts are understandable and make sense, then this should give you a smart platform to stand on. Next, notice if a company mentions SEO optimization and content creation. Do they have an active blog on their website and are they contributing new blog articles at least several times per week? Are their website pages optimized using best practices for Titles and for keywords in the webpage content and on all images and paragraph headings?
If you're unsure about exactly what are the best practices for SEO optimization - then seek out the knowledge. Google has Webmaster tools and great guidelines which are free. This practical knowledge will help demistify the sometimes confusing SEO thing. Also, this newfound knowledge will serve you when looking to hire the right marketing company. Make sure a potential firm employs these best practices on their own website. If so, then that company is walking the talk.
How to Show Up
It is your content that will inevitably drive your success online. The best way to "show up" in the search engine rankings is with great, compelling content. Paying attention to creating fresh new content and publishing this content in an optimized way will get noticed. This content can be blogs, website pages, videos and engaging promotions and offers. It will not only provide easily searchable and valuable content to target customers but this fresh content will be found by search engines and lead to strong website rankings for keywords. This is much broader in scope and a longer lasting (and organic) approach than the so-called SEO companies take.
If you're like me, you get lots of unsolicited offers by email or by phone or even snail mail. These aggressive SEO companies are relentless. They may make outrageous claims such as "guaranteed first page of Google" or offer very inexpensive packages of Link-building to cure your marketing ills. Often, these messages or printed offers contain grammatical or spelling mistakes. Most originate from overseas and tap into low-cost labor. Some of these companies use methods and content which are not best demonstrated practices or fall outside suggested guidelines from Google.
You Seek that Which You Trust
For simple, uncomplicated ideas and answers as to which Atlanta marketing company will grow your business, check out this offer.