Has your blogging been lacking recently? If you're seeing lower traffic numbers, nearly non-existent engagement, and little to no conversion rates from all of that content, then it might be time to update and optimize your blog. Don't worry, you're not the only one: not many consider to optimize blog strategies every five months once they already have it up and running.
Instead of continuing to see dwindling numbers, get proactive and check out these five reasons why you need to put some oomph back into that blog! These are also great tips if you're just starting out with blogging and want the best results right at the get go.
1. Optimize For Changing Technologies
Mobile users are set to outpace desktop and laptop users in the next few years and that means your blog needs to be optimized for a smaller screen and limited functionalities. If your blog is bloated with tons of advertisements, video, HD images, and other stuff then a mobile user might have a hard time viewing all of that and go elsewhere. Also, if you're using lots of Flash, then people using Apple devices won't be able to see that content.
Make sure to optimize blog for mobile and make it easy to navigate, to share your content, and have quick load times for your pages to ensure the best retention of mobile devices. Otherwise, you're going to continue to see poor weekly and monthly averages.
2. Better Google & Search Engine Ranks
This is especially important for bloggers who are just starting out since it can take months for a blog to be recognized by web crawlers and indexed on search engines. Then, you're competing with others for the same keywords while trying to get to that coveted front page.
Instead of just slapping together a blog and calling it a day, optimization needs to be a huge strategy that is implemented into everything: content, links, social media on the blog, and so forth. That way, your blog can start hopping pages and land right at the top.
3. Increased Conversions & Leads
It's more than just sharing funny cat videos, silly meme pictures, and talking about your day when it comes to blogging. Writing content for the Web has become such a hugely integrated part of all businesses that it has become a leader in generating warm leads and turning them into loyal customers. That's why a optimize blog strategy is needed and must be implemented immediately.
4. Better Reputation, Credibility
You've probably heard the word "authority" thrown around when it comes to blogging. Businesses want to become industry authorities with their content, but in order to do that the blogger needs to be able to optimize and create credible content. Having a poorly optimized blog can hurt that credibility and even lower the reputation among your demographics.
Having a highly optimized blog that is constantly updated with original and creative content drives your reputation, credibility, and authority in the industry to an all-time high with fellow businesses and customers alike. Look at HubSpot, for example. They optimize and tweak constantly and see great credibility among peers and users.
5. Don't Make Google Mad
It's no secret that when Google says it's going to "clean up" the Internet and make sure that high quality content sees a higher rank than spam and scam blogs, then it's going to do that and everyone is going to follow along. Optimize blog meta data, content, and links is more than just spring cleaning, it is also a way to stay relevant with Google and conduct their best practices. Otherwise, you might suddenly see your blog de-indexed and be without any traffic.
How about it, do you think optimizing your blog every five to six months is a good way to stay relevant?