Outsourcing involves sending work to an outside provider in order to lower expenses and free up company resources. Website outsourcing services allow a firm to focus its efforts on areas such as marketing and business promotion. It is a particularly popular option for small companies, who often cannot afford to hire full time staff to manage website issues.
Although they may overlap at times, there are typically three main website outsourcing services: website design, web development and SEO content creation.
The main duties of a web designer are to ensure high usability and accessibility of your site through the visual appearance. In some cases, the development of these visuals may be worked into the web pages. The web designer also works on organizing content into a working hierarchy. Some web designers may offer a range of programming services including backend programming.
A web designer (or a team of several designers, in the case of larger firms) will typically begin by conducting research and gathering materials such as the domain registration, hosting and stock photos. It is important that the web designer learn as much as possible about your company, type of business, goals, marketing techniques and industry. The above information leads to the development of a web template that you will approve before the site is constructed. In some cases, you may have the chance to receive ongoing support in software updates and content management, handled by the web designer; however, you may prefer to train your staff so that they can make changes to the site themselves.
Services of a web designer can vary greatly between outsourced companies and so you should never assume that certain features will be included in your package. Good communication for the start and a clear outline of tasks to be completed is essential.
Web development involves a stronger focus on marketing and the non-design aspects of website building than what is found with website design services. Web developers are highly experienced in using customer behavior to develop the site in a way that will appeal to prospects. The web developer will work on building an Internet strategy and marketing program with your biggest competitor of the company in mind and will continue to track and monitor the results of this strategy to ensure your company succeeds in the future.
Your web developer will optimize your site to ensure maximal visits and sales ranging from e-commerce development to Graphic User Interface (GUI) design. Common services include web server and network security configuration, analysis and testing; Internet application development, integration and deployment; electronic business management; and services relating to social networking. To increase the professional appearance of your site, your web developer can encode audio, video and animation including through Flash.
A web development service should include content management through deployment and content management infrastructure design, development and integration. Web server stress testing is an important feature to test how much traffic the web server running can endure through a given application.
SEO Content Creation
Content creation involves everything from researching, writing, gathering material, organizing and editing information in order to prepare for the content's publication on your company website. Website outsourcing services by SEO content providers will give you written content, graphics, photos, recordings, videos and any other type of digital media you wish to incorporate, all of which is interesting, useful and relevant to your business needs.
SEO content providers use a variety of search engine optimization tools to drive traffic toward your website such as basing content around keywords. This can be used to promote your company products. Using professionally created content can incite interest in your audience to learn more about your business and services.
When hiring the above website outsourcing services, what do you expect to be included in the package?