More and more companies are beginning to employ outsourced content writing when building their blogs. There had been quite a bit of resistance to the idea in the past, but people are coming to realize that Internet marketing is no different than any other kind: there's going to come a day you stop doing it in-house.
When It's Time To Stop Doing It Yourself
There's a reason no one does their own advertising. As your business grows, there are more demands on your staff's time, and it starts becoming more difficult to self-create content that matches the quality of the rest of your output. It's an area of your business that makes perfect sense to outsource.
• Freeing up your own employees to focus on their jobs.
• Expanding the amount of content you produce.
• Enjoying the benefits of a blog written by a professional.
• Having more time to think about the big picture rather than the details.
• Publishing blogs with better audience targeting and keyword strategies.
Consider Your Needs
Before outsourcing content writing, you should have a real sit down and think about where you're going with your blog and what you want to make out of it. There are a lot of writers out there. The better you know your own needs, the easier it will be to find a blogger who matches your vision.
Chances are, whoever was writing your blog previously was just using their "natural" writing voice. Are you going to want a blogger who maintains this tone, for the sake of consistency, or are you going to look for a fresh start with a new voice?
Issues such as the tone and style of your blog start becoming more important. Do you want to be a voice of authority, or those fun guys with a laid-back attitude? How much time are you going to spend on self-promotion versus issues not directly related to you? How do you want it to shape your branding efforts?
Your online blogs are your ambassadors to the wide world. The tone they take is a serious issue. Find the right fit, and you'll have a new voice for your company when you start outsourcing content writing.
And if Outsourcing Content Writing Isn't Enough?
The realm of Internet marketing is a big one, and written content is only a small part of it. Hiring a writer, or outsourcing through a service, is good as a stopgap solution, but it still leaves most of the responsibility in your lap. You'll continue to:
• Define your own SEO strategies.
• Find your own keywords.
• Do your own social media updates.
• Keep track of your own analytics.
• Invent blog titles.
Granted, this can change somewhat depending on the writer. Ones who are looking to move up in the SEO world happy to offer advice above their pay grade, which might be useful if they know their stuff. But, more likely, you'll have a writer who delivers exactly what you ask for, but not much more.
If you think it's time to crank up your Internet marketing to the next level, consider hiring a full-fledged Internet marketing firm instead. You'll get all the benefits of outsourcing your writing, along with an office full of SEO specialists who make the most of it!
With comprehensive Internet marketing advice from social media to SEO, you can take your business far further, while reducing your own workload at the same time.
Either way, whether you simply hire a writer or a full marketing firm with proven results, outsourcing content writing pays off in both time saved and performance.
How long did you write your own blogs before beginning to outsource?