There's an answer to Google's Penguin or Panda updates - and its natural, not artificial.Its not SEO and its not shady link building efforts. So, goodbye to internet shortcuts, and hello to something that works and will work for a long time. To learn how to organically drive new links to your business website with content - read on.
First, why is blogging the answer? Business blogging services that really work involve creating consistent compelling blog articles. Blogging is a cost effective way to get more traffic to your website.
HubSpot is a best in class marketing software company that pulls statistics from its 7,000+ customers who use the software. One fact remains true year after year. Businesses that blog get much more traffic than those that don't. For companies that blog frequently (frequently = more than 3 times per week), they experience 5 times the traffic than companies that don't.
How consistent business blogging drives organic link building
1) Create really great content
An organic link is a link from another website, or blog or perhaps social media account where that site linked to your site without being asked to. You didn't have to do anything other than provide great content. The other website or marketer believed that your great content was worth sharing with their own readers or followers.
As people find your articles or website pages they will link to a specific page within your website or blog. Links Are the Currency of the Internet. As Chris Guillebeau (smart web marketing authority) puts it, "...I couldn’t figure out who first said that, but it is absolutely true. No one will give you links without you earning them. To earn them, you’ll need to do something remarkable."
2) Develop tutorial or demos
Demonstrate your knowledge and expertise by developing tutorials or demo's for your product or service or software. People are searching often for help. Helpful bloggers and websites will provide links to your tutorials. Consider videos or step-by-step graphics. Watch the organic links roll in, especially if you're succinct and not salesy. If you've created and are marketing a useful product or service - especially a NEW product - definitely create a how-to piece of content.
Here's a video (kind of a how to) from the Google master himself - Matt Cutts. Google released a video by Matt Cutts: outlining some effective ways of organic link building other than building great content.
3) Get involved in your niche
Participate actively in online communities directly related to your niche. Your niche is where your target audience can be found. Being a resource is a great way to establish yourself as an expert in your field. Try to provide solutions to problems or questions posted in community posts or hangouts. Consider posting related resources you believe the community would be interested in.
If you become the “Go To” resource in your niche then this is inevitable - you will start getting links from respected sites without even asking for them.
Content Marketing is taking off - Are you?
One thing is certain - effective business blogging services systematically create strategic content, consistently, which attracts traffic and attracts organic links. Content marketing is taking off. Don't get left behind. Ride the wave of increased business due to content creation and content marketing. The search trends for the term "content marketing" are zooming:
Is your business zooming? If not, try these 3 ways mentioned above to drive organic link building results with consistent content.
Or, reach out for help. Check out a business blogging service that can deliver results. Here's a free resource that can get you moving, regardless of whether you jump in yourself or seek help: