There is a profound statement that I have been hearing over and over again in the world of inbound marketing and this is "Content is Currency." If you see the ramifications of business blogging or are in the space of internet marketing then you truly "get" the fact that quality relevant content does convert into cash!
How Does One Rate Content?
If you were able to put seven people into one room and have them read the same piece of content and rate the piece on five different aspects including: How Relevant, Fresh, Engaging, Informative, and Useful then you would undoubtedly be able to come up with the blogs overall consciousness rating. Once you have this feedback then you know where you stand and are able to move forward with your blogs posting and make sure that they cover all five areas to make the greatest impact and create the most powerful value for readers online.
This will in turn not only drive more traffic to your site, but each piece of content will keep engaging readers for years to come. This is why each blog and the specific way that it is written is so important because it automatically becomes residual currency. Which in turn keeps thirsty readers coming back for more week after week and year after year!
So do you want to create powerful high calibrating blog writing that attract, engage, and convert your readers? Then remember the blog is the first place that they start. Without the conversion strength of the blog there is no inbound sales funnel. You can work all day and night on your workflows, but if the foundation of your content is poor their will not be any conversion taking place. Who does not want to make money while they sleep? A highly skilled writer that can fine tune what a companies mission statement is through content has a very impactful talent. No matter how little or how great they are paid this has no where near the relevance that is created through honing in on what content will draw in the most prized customer on the internet. There is someone out there searching for your company right now. Do you have the most attractive content on the markert? In this new economy no longer is it about dialing for dollars, but synergistic transformational content that has the power to convert a reader to becoming a lifetime client.