Say goodbye to old morally-dubious methods of artificially inflating your inbound link ranking with Google.
Since the implementation of new screening technologies last year, they've been successful in shutting down operations that relied on trickery rather than genuine engagement for inbound linking.
Just as customers are rejecting factory-farmed meat and vegetables of questionable genetic makeup, link building in modern Internet marketing has to go “organic” as well.
Right now, there's only one way to grow your inbound link juice: through care and a desire for quality.
The Old Ways Are Gone- Hello Improved Organic Link Building
When Google handed down the changes, there was quite a bit of uproar – companies that had working “cheats” in place didn't like seeing their strategies invalidated. However, the end result of this has been to reinforce one of Google's main desires for web content: that it be better.
"The Internet is Only as Good as the Content on it!"
The Internet is only as good as the content on it, and Google is only as useful as the services they provide. In the long term, it's in everyone's best interests to see high-quality content, since that's what keeps web users on Google and keeps the inbound marketing game running.
That's what organic link-building is all about. Standing out from the competition through actual merit, and by adding to the discussion rather than simply regurgitating content. In fact, we've got one simple all-encompassing rule for doing so, but we'll save that for the end...
In the meantime:
Creating Your Own Organic Link Building Garden
Get a better writer: Hey, online content writers are available at all price levels, and you picked the one that fit your budget at the time.
Now, if things are truly copacetic, don't fire them just to shake things up. However, if you're merely getting good content when you need great content, look into upgrading your writing staff. After all, every blog and eBook read is a seed planted.
Expand your range of content: On the Internet, everything is content. Every medium is floating around alongside every other. Online success virtually always comes to those who can make use of the most mediums in getting their message out.
So, branch out from just text! Look into podcasts, or hiring a video production crew, or live-vlog from an industry event... Look for any opportunity you can to get yourself noticed, or to provide a new viewpoint beyond what all the talking heads are parroting. Online, you can plant as many crops as you want.
Cultivate social network connections: We're all in this together, and contrary to what business schools would have you believe, it's not entirely dog-eat-dog.
Plenty of small business owners understand the power in a win-win marketing proposal, and the best way to meet them right now is on social media – especially LinkedIn.
Polish up your profile (it can always be made better, or changed to fit current trends) and starting look for Circles where you can constructively add to the conversation.
Collaborate. There's no reason to be a loner online, not when two blogs could work together to expand their reach. Swapping guest blogs or having great discussions back-and-forth are a magnet for new viewers. This is organic link building at its finest.
But now, without further adieu:
How To Constantly Create Great New Material For Organic Link Building
Two simple words: Add content.
No matter what you're doing, add something new to it. Take existing data, and make a handy infographic out of it. Show the human story behind industry statistics. Take a great blog and respond to it, in hopes of starting a dialogue. It's great if you can have 100% original custom content, but when you can't – always add content.
Content is King, and organic link building helps you show yours off.