Like any new business ventures, it can take a business just beginning to outsource article writing a little while to find the best ways to incorporate it into their content writing strategies. We've discussed how to find good content writers on a number of occasions, but one area we haven't talked about so often is what do do with good writers once you've got them!
So, let's say you've already reached out and made content with one or more writers you're happy enough with to have an ongoing relationship with. What can you do to get the best content out of them?
We've got three ideas to expand your relationship with your writers and getting the best work from them.
How To Outsource Article Writing And Get The Best Back
I – Keep In Communication
Remember, your writers likely have few if any direct lines of communication into your marketing structure – they only know what you tell them. After you've run several articles from your new writers, give them some feedback on their performance with suggestions on what you'd like to see. This doesn't need to be negative – make it a constructive experience, where you're looking to fine-tune their work.
For example, if there's a particular market demographic you especially want to target, this is your opportunity to talk about how the blogs can be modified to reach out to them better. Say you want to target a Hispanic audience – how can your writers reach out to them, without resorting to stereotype?
These discussions can quickly build a foundation for your future outsource article writing, as well as creating rapport between yourself and your writers.
II. Be Willing To Experiment
Generally speaking, outsourced article writers are going to write conservatively when dealing with a new client – they're used to companies wanting safe, formulaic blogs like everyone else's. If you're wanting to stand out, let your bloggers know. Give them opportunities to try new things from time to time to see if you can find a more creative approach that 'clicks' with your visitors.
This also means accepting that some of these experiments are going to fail... but, that's the nice thing about online marketing. You can reinvent yourself very quickly. If a new approach doesn't work, just go back to the old way of doing things.
Just make sure it's clear that barring some serious failure of judgment, your writers won't be blamed for the occasional failed experiment. It simply happens sometimes, and in Internet marketing it's always best to simply learn from lost experiments while looking towards future successes.
III – Consider Them As A Source For Consumer Intelligence
Here's a thought: Your outsource bloggers are also the ones who are likely to be doing their writing research in customer forums and other places rife with potential market research as well.
Encourage your writers to keep their eyes open, and report back when they notice trends that could be of importance. They can make a good supplement to your social media monitoring tools because they have the human eye for detail and for new developments that software cannot spot. Your article writing staff may be the first to learn that customers would like to see your products in purple, or that they're buying a third-party add-on you could just as easily provide yourselves.
Consider tossing in some bonuses if they find a good tip for you. After all, one of the keys to truly effective Internet marketing is to always look to hit the most birds with the fewest stones. If you've already got folks reading customer conversations about your products directly, make use of them.
Progress Towards The Best
Once you establish an outsource article writing crew, always keep working to get the best out of them. What strategies have you used when you've been working to get the most from your bloggers?
image 1: http://www.relationship-economy.com/2010/04/insource-or-outsource-social-media/
image 2: http://customcable.ca/why-outsource/