One thing we tend to warn people who are just starting to investigate content marketing strategies is not to expect results too quickly. For a real inbound marketing campaign to pay off, you usually have to be willing to invest several months at least. It takes time to build a readership and accumulate the sort of social media connections you need to make Internet marketing succeed.
None the less, that doesn't mean you can't see some results quite quickly! There are some inbound marketing web design strategies you can implement that should provide a near-immediate boost to some of your statistics. If you're looking to increase website conversion, these ideas can pay off for you quickly.
Quick Inbound Marketing Tips For Increasing Your Website Conversion Rate
1) Polish Those CTA Buttons!
How long has it been since you've taken a look at the conversions from your Calls-to-Action? If it's been more than a few months, they've likely flatlined. Now is the perfect time to whip up a few new CTAs to replace the old ones. A CMS system like Hubspot allows you to track each one independently and see which are bringing you the best returns.
After a week or two, cull the ones that are under-performing and keep enjoying the benefits of the redesign.
2) Add New Exclusive Content
You know what would go great with new CTAs? New content to go with them. The Internet thrives on novelty. Create a new eBook or series of informative slideshows with your ideas for the upcoming year. Drop messages about it on your social media channels, but sparingly – a single notice on each social realm is generally considered acceptable. You'll see your largest increase in website conversions within the first few days after release.
3) Add Video!
The importance of internet video marketing right now cannot be overstated. Everyone loves video – watching it, sharing it, and otherwise spending billions of man-hours globally on YouTube. If you're looking to quickly increase your website's conversion rate, creating a few videos will do it. Try a mix of free content, with a couple advanced \ high level videos behind your Calls to Action.
4) Fine-Tune Your Keyword Strategies
Keyword analysis software allows you to track all your keywords over time, as well as running checks on your competitors' keyword strategies as well! Reconsider which ones you want to prioritize – think, especially, about exactly which sort of visitors you want to draw in. Then pick keywords to precision target those leads! As you're developing the new content for your site, liberally deploy the new keywords in as many new pieces as you can, to enhance the SEO effect.
5) Send a Polite Follow-Up Questionnaire Request
Don't let your potential leads forget you after they've seen your premium content. Connect with your new leads a day or two later, asking if they'd answer a couple quick questions to get their impressions. Keep the questions brief and, if possible, toss in a freebie for doing the survey, regardless of their (anonymized) answers. One important note: don't do this every time they access exclusive content, or it would get spammy. Use discretion after your first contact with the request
6) Take Your Social Media Up a Level
Whether we like it or not, social media has come out of nowhere in the last few years to be one of the most powerful consumer forces in the world. It's forced companies to completely re-evaluate their approach and their communications with their customers. Even companies that dominate their industry can be quickly humbled by enough upset online customers. Yet, get them on your side and you've got a powerful force. Cap all this off with a boost to your social media, and you'll be all set.
What tricks have you used to quickly increase your conversion rates when you needed it?
image 1: http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/
image 2: http://mysocialmarketingclub.com/