Blogging can be one of the most difficult aspects of inbound marketing, especially if you don't like writing tons of posts on a daily basis or don't understand the mechanics behind SEO and blog optimization. Then, there are other things to worry about such as what kind of multimedia content to include so readers aren't bored with your blog, picking the right keywords and topics, putting together an Editorial Calendar, and then finally marketing all of these posts to a wider audience. The list can go on and on, honestly.
Instead of being stressed about from the pressures of trying to keep up with a business blog, there is a very simple, pain-free solution that hundreds of businesses--large and small--are utilizing everyday in order to work smarter, not harder, with their blogging. And that is outsourcing blog writing, being able to have a professional writer to take care of everything for you. Why should you consider outsourcing your blog writing? Check out the reasons below.
Professional Quality & Standards
While personal blogging is normally meant as a hobby, the other side of the blogging industry is quite structured and has a certain quality that must be met. This means proper grammar, catchy headlines, great optimization strategies and other checklist items. When outsourcing blog writing, this all comes part of the deal because the writer will be a professional with more than enough experience to help your blog, and business, grow.
The writer will know how to properly utilize the keywords you give them. The writer will know how to write and craft a blog post that users actually want to read and share. The writer does this for a living and has probably seen it all, so they can help you with just about anything. Best of all, you don't have to worry about the certain standards that come with business blogging--it is all handled by the outsourced blogger.
Some business owners and professionals might think that outsourcing blog writing is going to be an expensive endeavor, but it really doesn't have to be. There are several solutions out there that cater to smaller marketing budgets and still provide high quality content. Check out this list of ways to get the content you need:
Content marketing agencies which contract out to professional and experienced bloggers, allowing them to keep the cost reasonable for all sorts of businesses looking into blogging.
Content websites such as Zerys, Skyword, Textbroker and others that also have a database of writers that you can choose from. Although, the consistency in quality can differ.
Job sites such as eLance and oDesk can also be a great and inexpensive source of bloggers. Although, businesses also need to take caution in the consistency of quality with these sort of websites as well.
Outsourcing blog writing isn't going to break the bank, especially when there are so many bloggers out there who can help you out. All it takes is making that first step in finding high quality bloggers ready to consistently provide content.
When the blog post is either handed over to you or someone tasked with the role of Content Manager in your business, you don't have to worry about doing all of the SEO and optimization on your end. In fact, you can have a perfectly edited, optimized, and ready-to-be-published blog post sent back to you hassle free. All you have to do is publish it on your business blog and watch your online exposure grow.
Bloggers are not only professional-grade writers, but they're also experienced SEO professionals who understand the importance of proper keyword placement and other search rank tactics. If you're not experienced enough or don't understand all there is to SEO, the blogger has got you covered.
All in all, outsourcing blog writing has simply become a staple in the world of business and online marketing. Have you ever worked with an outsourced blog writer? What's stopping you?