When you outsource your content writing work to a content writer, you have the ability to utilize more than just their writing prowess and knowledge--you're also able to tap into their other knowledge and experience in order to gain the best content possible. When it comes to content writers, there are all sorts of levels of experience, skill, and even knowledge on any subject matter. Some writers will have a stronger skill set for research and understanding things, while others might still be honing that part of their craft. Whatever the case, you can always get the most out of the best and most intelligent of content writers.
Now, this isn't to say that some writers out there are less intelligent than others and shouldn't be considered a part of your content marketing strategy. All writers out there have special abilities that can help all sorts of businesses, but you want to make sure that you can tap into even more skills of a writer by using the tips below.
Niche Specific Content
There is a lot of buzz online about the importance of written content in a company's marketing strategy, but most of these informational posts forget to mention that generalized, non-niche specific content is going to have a harder time ranking higher on search engines than focused content with a clear and branded theme. This is where an experienced content writer comes in, especially if they have industry experience that can be incorporated into the content.
A great example are technology-heavy companies looking for content that is more than just fluff pieces and need industry specific wording and explanations. Instead of using a writer who predominately does generalized content, you will want to find someone who is skilled and can actually understand the tone and goal you're trying to achieve with the content. The same can be said of any industry and any business.
Better Researching Skills
Practically all content writers are researching for the content they are writing, especially if it needs to be information heavy to begin with. However, some writers are going to be naturally better at research than others and it is going to show in their body of work. When looking for content writers to outsource to, always look for how the information is presented.
Also, look at the way the writing is worded and the overall tone. Generalized content is going to stick out because there is going to be little to no actual information, while a writer who researches is going to have sources and a concise tone in their writing. Unless stated otherwise in your own requirements, researching skills are a very integral part of writing and always need to be sought after in content writers.
A content writer can be more than just someone who writes your blog posts and online articles, they can also be an excellent outside source of ideas for your content marketing strategy. This also means they have the necessary experience to help you create content that propels your business into a thought leader role among peers and fellow businesses.
Think about it: those white papers, case studies, benchmarks, and other data-driven content isn't going to write themselves and will need the right "touch" to make it even better. The intelligent content writer will know what exactly will work and can help guide you to better content marketing decisions in the future.
Choosing content writers is more than just picking at random, it must be a delegated process that involves being able to choose the best of the best. Because in this age of content overflow, you need to be able to stand out and create unforgettable connections with between your content and potential leads. And the intelligent content writer can help when you know how to really use their skills.
Do you outsource content? If so hat is the most outsourced content you send to writers: blog posts, online articles, white papers, or something else entirely?