Talking about “growing” things in business writing often seems like an overused metaphor, but it's a perfect description for how a young online business goes about building a presence online. Unlike the segmented offline advertising markets, online marketing is far more fluid. The dizzying number of sub-markets online also opens up amazing new opportunities to reach out directly to your customers and hear what they have to say about your products.
However, it's a remarkably slow and steady process in the early days. While overnight Internet success stories do sometimes occur, for most folks, it's just going to be a matter of watching metrics slowly rise. It usually takes a young business at least 6-12 months to build a solid online presence.
Like a plant, your blog writing needs to be carefully tended in the early days. Now, generally speaking, it'll grow over time, as your business picks up more customers... but experts can help speed that process, accelerating your blog's growth so you see returns from it more quickly.
Let's look at how choosing to outsource blog writing will spread your blog further, faster.
Is It Time To Outsource Blog Writing To Grow Your Website?
Your blog really is the seed from which everything grows. As your online influence spreads, it helps form the branches that tie your online efforts together. It's rare to gain sales or quality leads from social media alone – you use those services to funnel people to your website, to read your blogs and the other content that sells your company!
The problem is keeping up with the demand for content. You need constant new material on your website to promote online, and to keep your SEO strategies running.
Here are a few signs that it may be time to look outside the company for blogs:
You find yourself writing the same articles repeatedly: Any new content on your blog will help your SEO, but to gather a community around you, your material needs to stay fresh. Outside eyes and viewpoints will help broaden the reach of your blog, attracting new demographics and inspiring people to discuss it through social media.
Your web metrics have plateaued: This is common after a blog has been up for awhile: growth stagnates. Something needs to change, but it's often unclear what exactly that is. If you outsource blog writing, you'll be hiring experts who'll craft blogs that get your numbers growing again.
It's interfering with your real work: Honestly, Internet marketing is not the center of your business. Your product and your relationship with your customers are the true keys. If running your own blog is beginning to get in the way of that, or is becoming a drag on company resources in general, consider taking a load off. You wouldn't do your own taxes if you could easily afford a CPA, right? Outsourcing your blog writing lets you focus on your core business.
You already have a website upgrade planned: A website change doesn't have to be purely cosmetic. Use that time to change how your website is written as well, so you can have a new voice to go along with your website's new face. You could buy a “seed” set of blogs from an outsourced writer, so that when the new website launches, there'll already be several pieces of content in place.
If you outsource blog writing, what you'll be getting is a custom content, yet quickly-crafted, set of content for your blog or any other area of your website. Outsourced writers have the time to invest in your blog that you don't, since you've got a business to run and customers to please. Plus, it works.
It's an easy solution to a lot of problems at once, but prices are low enough to be within the reach of most. As you're growing your Internet venture, discover a gardener who will help your blog bloom!