Are you still writing all your blogs by hand, or getting one of your employees to do it? If so, it may be time to consider outsourcing blog writing!
Web content development is an ongoing challenge for any online business. Your blog is one of the main hubs of your website; it's what all your other online outreach efforts all funnel into. Whether you're reaching out to people by email, Twitter, or LinkedIn, you want them visiting your website and reading your blogs.
Further, Hubspot has found that, pretty much across the board, you simply get more leads according to how much you blog. In fact, 92% of companies that blog more than once a day end up getting leads from it. In fact, blogging remains the number one way of increasing site traffic.
Unfortunately, the need for constant content updates makes this a challenge. If you're seriously looking at posting five or more blogs a week, that's a lot of content to keep flowing in. You and your workers just may not have time to give your blog the attention it needs, while still doing the rest of your jobs as well.
This is why outsourcing blog writing makes sense to a lot of businesses: It gives you the content you need, while freeing up your time to focus on running your enterprise.
4 Great Reasons To Consider Outsourcing Blog Writing
1) Get all the content you need:
Web content writing rates these days are extremely affordable, with good business blog writers usually charging less than 5c per word for a blog. If you're paying 3.5c/per word for a blog -a fairly average price- it costs less than twenty dollars for a standard 500-word entry. At those prices, it's an affordable option for nearly any online business.
2) Mix and match:
One of the biggest benefits to outsourcing blog writing is that you can have a “stable” of writers, once you make a few connections. This makes it far easier to vary up the content on your blog. Rather than relying on a single writer, you can outsource work on a piece by piece basis, based on the skills of the writers you use. This allows you to broaden the range of your blog, without paying much more for content.
3) Rely on experts:
Content writing is a specialized field, and there's more to writing SEO-friendly blogs than just rambling for a few hundred words. Freelance bloggers have to combine a wide range of skills – including research, composition, and good ol' advertising sense – to produce blogs that will appeal to a wide range of visitors. A professional who's written thousands of blogs is likely to be a better writer than people on your staff, unless you have a budding Steinbeck in your office.
4) Focus on your larger strategies:
Another major benefit to outsourcing blog writing is simply the time it creates for you. You'll be able to focus on the overall strategy for your SEO and online marketing efforts, rather than spending your time generating the content. If you find more keywords you want to focus on, or discover a new market you want to investigate, you can simply assign new articles to be written while keeping your eye on the big picture. Since you've got a business to run, that's probably where it needs to be!
Outsourcing blog writing isn't a controversial idea these days; more businesses than not outsource at least some of their content. Plus, you can always vary things up – assign some titles to writers, and keep the really good ones for yourself! That allows you to keep your hands on the blog, without it taking over your work life.
Either way, more blogs means more leads. Whatever you do, make sure you stay focused on blogging and driving up your lead conversions!